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Brian Luster

Brian Luster .

Articles by this Author

  1. Stock Strategies »

    Earnings Drive Businesses, But Expectations Drive Stock Prices

    Investors commonly confuse a good business with a good investment. Many good businesses have high expectations embedded in their stock prices. As an investor, you face the task of recognizing whether current expectations are overly optimistic or overly pessimistic. Changes in expectations - not earnings growth - move stock prices.

    November 2006 | Journal