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Dan Ariely

author Image Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. His new book is called “The (Honest) Truth About Dishonesty”.

Articles by this Author

Areas of Expertise: psychology and behavioral economics

Website: danariely.com

Twitter Feed: @danariely

Books:Predictably Irrational,” “The Upside of Irrationality” and “The (Honest) Truth about Dishonesty

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible—if not rational—lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Ariely is also a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers “Predictably Irrational” (Harper Collins, 2010) and “The Upside of Irrationality” (Harper Collins, 2008). His new book, “The Honest Truth About Dishonesty,” was recently published by Harper Collins (2012).

Articles by this Author

  1. Financial Planning »

    Dishonesty, Choices and Investing

    The financial industry’s bad incentive structure leads to higher costs, but investors can counteract dishonesty simply by asking direct questions.

    June 2012 | Journal