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James Cloonan

author Image James B. Cloonan is founder and chairman of AAII. He is author of the book "Investing at Level3: Higher Returns With Minimal Risk for the Long-Term Individual Investor".

Articles by this Author


James B. Cloonan earned his MBA from the University of Chicago and his B.A. and Ph.D. from Northwestern University. After teaching for several years in 1974 he helped found and served as CEO of Heinold Securities, a brokerage firm specializing in options. After selling his interest in that firm, he returned to teaching and began the preliminary work leading to the founding of the American Association of Individual Investors in 1978 and is currently chairman of AAII.

Cloonan is the author of books and articles on investing and writes the Model Portfolios column for the AAII Journal. He created and manages the Model Shadow Stock Portfolio, which has realized an annualized return of over 15% for the past 23 years.

Cloonan has served on several industry and regulatory panels, including the Consumer Advisory Council of the National Futures Association, the Advisory Panel on Securities Markets and Information Technology of the Congressional Office of Technology Assessment, the NASD Special Committee on the Quality of Markets, the New York Stock Exchange Panel on Market Volatility and Investor Confidence, the Chicago Mercantile Exchange Financial Instruments Advisors Committee, the New York Stock Exchange Individual Investors Advisory Committee, and The Consumer Affairs Advisory Committee of the Securities and Exchange Commission.

He lives with his wife Edie in Chicago.

Articles by this Author

  1. AAII Model Portfolios »

    Shadow Stock Portfolio Update and the Disappointing Election-Year Market

    As of the end of May, micro-cap stocks continue to lag the market and the Model Shadow Stock Portfolio reflects that trend, with a weak three months. But even though the market appears gloomy, the bottom line is that it may be wise to stick with your long-term asset allocation or make only minimal adjustments.

    July 2008 | Journal

  2. AAII Model Portfolios »

    ETFs Get Active: AAII's Model Portfolio and the Evolving Marketplace

    The AAII model portfolio of exchange-traded funds (ETFs) year-to-date is outperforming the market, but unfortunately "outperformance" only means going down less than the market. An update on the portfolio and its holdings.

    May 2008 | Journal

  3. AAII Model Portfolios »

    Market Weakness Hits Model Shadow Stock Portfolio

    The market weakness continues, but it has stopped hitting small and value stocks more than the general market. The Model Shadow Stock Portfolio is now performing better than the overall market. An update on the portfolio and its holdings.

    April 2008 | Journal

  4. AAII Model Portfolios »

    Sub-Par Performance by Market in Pre-Election Year Drama

    The Model Mutual Fund Portfolio did considerably better than the S&P 500 last year, coming in at 10.2%, but with disparity within the portfolio. Its superior performance was due to one fund.

    February 2008 | Journal

  5. AAII Model Portfolios »

    2007 Proves Underwhelming for Small Caps and Value Stocks

    A year-end review of the AAII Model Shadow Stock Portfolio.

    January 2008 | Journal

  6. AAII Model Portfolios »

    Model ETF Portfolio: Stay the Course Despite Headwinds

    The Model ETF Portfolio is lagging its benchmark due to its purposeful bias toward REITs, small-cap stocks and value stocks.

    November 2007 | Journal

  7. AAII Model Portfolios »

    Third Year of an Election Cycle: Volatility Returns to the Market

    This has not been a typical pre-election year--but there are still several months to go before year-end. Despite volatile returns, the Model Shadow Stock Portfolio is up 7.5% for the year, compared to 5.1% for the S&P 500. Our quarterly review.

    October 2007 | Journal

  8. AAII Model Portfolios »

    Model ETF Portfolio Adds Foreign Funds to the Mix

    A closer look at AAII's new experimental ETF portfolio, including which ETFs are in the portfolio, the selection rationale, and why foreign ETFs are being added.

    August 2007 | Journal