On-Line Discount Broker Survey Weekly Results
Updated 4/16/2014 (Inception Date: 1/6/98)
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 What discount brokerage firm do you use for placing trades?

See the Discount Brokerage Firm Results.

 Which led you to choose this broker?

Primary Factor Secondary Factor
Commissions 46%
Services 26%
Securities Available 4%
Convenience 18%
No response 1%
Commissions 25%
Services 25%
Securities Available 7%
Convenience 31%
No response 2%

 How often do you place trades with this broker?

Less than once a year 6%
Once or twice a year 5%
Several times per year 30%
Once a month 21%
Once a week 17%
Several times a week 19%

 Which security types do you usually trade with this broker?

Common stocks 91%
Bonds 12%
No-load mutual funds 39%
Load mutual funds 5%
Foreign stocks 14%
Options 16%
Futures 1%

 How would you rate the quality of your trade executions with this broker normally?

Trade Price Speed of Execution Confirmation
no opinion 10%
unsatisfied 3%
somewhat satisfied 11%
satisfied 43%
very satisfied 32%
no opinion 8%
unsatisfied 3%
somewhat satisfied 7%
satisfied 32%
very satisfied 48%
no opinion 8%
unsatisfied 3%
somewhat satisfied 7%
satisfied 32%
very satisfied 48%

 How satisfied are you with this broker’s reliability in terms of gaining access when you need it?

Broker-Assisted Traded Electronic Trades Touch-Tone Trades
no opinion 65%
unsatisfied 3%
somewhat satisfied 4%
satisfied 13%
very satisfied 13%
no opinion 12%
unsatisfied 4%
somewhat satisfied 7%
satisfied 28%
very satisfied 48%
no opinion 86%
unsatisfied 1%
somewhat satisfied 2%
satisfied 5%
very satisfied 4%

 How do you rate your overall satisfaction with this broker?

Broker-Assisted Traded Electronic Trades Touch-Tone Trades
no opinion 67%
unsatisfied 3%
somewhat satisfied 4%
satisfied 12%
very satisfied 12%
no opinion 11%
unsatisfied 4%
somewhat satisfied 7%
satisfied 27%
very satisfied 48%
no opinion 87%
unsatisfied 1%
somewhat satisfied 2%
satisfied 4%
very satisfied 4%

 What is the size of your portfolio? (Optional)

no answer 23%
0 to $100,000 27%
$100,000 to $300,000 18%
$300,000 to $500,000 9%
$500,000 to $1,000,000 11%
over $1,000,000 11%