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Computerized Investing > July/August 2004

Editor's Outlook

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by John Bajkowski

In another indication that the era of free robust investment service on the Internet may be coming to end, Intuit is limiting access to the Quicken.com Web site. Soon, only registered users of U.S. versions of its popular Quicken personal finance software program (Quicken 2001, 2002, 2003 and 2004) will qualify for full free access.

Intuit has offered many useful and proprietary tools on its Web site to attract investors and sell them software products, services and financial products. Intuit seemed successful in attracting investors. Nearly one-third of our AAII members use Quicken.com when performing portfolio and investment analysis on the Web.

But apparently, not enough revenue was being generated from this free site to justify the cost and expense of maintaining and developing the site. Perhaps Quicken software customers were upset that they were helping to subsidize the Web site. Certainly, free access to Quicken.com feels more valuable now that it is available to registered software users only.

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