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AAII.com: On-Line Broker Survey

by CI Staff


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Rating Your On-Line Broker

Believe it or not (and like it or not), 2005 will soon be giving way to 2006. As is the case with every turn of the calendar year, we will soon be highlighting our On-Line Discount Broker Survey results, which appear every year in the January/February issue of Computerized Investing.

AAII has been using its Web site to call on its members to provide brokerage ratings and opinions for eight years. Members are able to indicate the factors that led them to select a specific broker and their level of satisfaction with their broker. We encourage all of our readers to take a moment to fill out the brokerage survey on our Web site. All of our surveys are accessible within the Investor Surveys area of the AAII Web site (www.aaii.com/membersurveys).

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Discount Broker Survey Area

At the main page for the on-line discount broker area of our Web site, you will find links to take the survey, view the most recent weekly results, the 2004 summary of survey responses, and a listing of the most popular brokers based on 2004’s results.

When you click on the On-Line Discount Broker Survey, you will be asked to answer the following questions:

  • What discount broker firm do you use for placing trades?
  • What led you to choose this broker?
  • How often do you place trades with this broker?
  • What types of securities do you usually trade with this broker?
  • How would you rate the quality of your trade executions with this broker?
  • How satisfied are you with the broker’s reliability in terms of gaining access when you need it? and
  • How do you rate your overall satisfaction with this broker?
The results of the survey are tabulated on a weekly basis through the end of each Wednesday and posted to the Web site every Thursday.

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Annual Broker Comparison

At the beginning of each year, both the AAII Journal and Computerized Investing feature comprehensive comparisons of discount brokers and on-line brokers, respectively. Last year’s CI article contained a side-by-side comparison of over 40 on-line discount brokers with information on areas such as:

  • On-line commission rates;
  • Securities that can be traded on-line;
  • Types of orders that can be placed on-line;
  • Alternatives to Internet trading;
  • Free Web-based research; and
  • Portfolio data available on-line.

Voice Your Opinion

By going to the AAII Web site and casting your vote, you will ensure your opinions are heard.


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