ur latest survey of AAII members indicates that approximately 78% of our members use an on-line broker. This is up from 65% two years ago, and 16% 10 years ago. Beyond the cost advantage, I find it is easier to place a more informed trade on-line, and I can establish appropriate trade parameters with the tools most on-line brokers provide. At the beginning of each year, both the AAII Journal
and Computerized Investing
feature comprehensive comparisons of discount brokers and on-line brokers, respectively.
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We have used our Web site to solicit brokerage ratings and opinions from our members over the last seven years. Members are able to indicate the factors that led them to select a particular broker and their level of satisfaction with their broker.
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