AAII.com: AAII Discount Broker Survey
by CI Staff
Rating Your On-Line Broker
For the past 10 years, we have used AAII.com to poll members on their experiences with—and expectations and opinions of—on-line brokerage firms. Members can rate their level of satisfaction with their current broker and tell us what features are important when selecting a broker. We want to encourage all of our readers to take a moment to fill out the brokerage survey on our Web site. All of our surveys are accessible within the Investor Surveys area of the AAII Web site (www.aaii.com/membersurveys).
Discount Broker Survey Area
The main page of the on-line discount broker survey area of our Web site provides you with links to take the survey and view the most recent weekly results, a year-end summary of survey responses, and a listing of the most popular brokers based on last year’s results.
When you click on “Take the Survey,” you will be asked to answer the following questions:
- What discount brokerage firm do you use for placing trades?
- What led you to choose this broker?
- How often do you place trades with this broker?
- What types of securities do you usually trade with this broker?
- How would you rate the quality of your trade executions with this broker?
- How satisfied are you with the broker’s reliability in terms of gaining access when you need it?
- How do you rate your overall satisfaction with this broker?
The results of the survey are tabulated on a weekly basis through the end of each Wednesday and posted to the Web site every Thursday. In addition, you can see the latest year-end results on our Web site and published in the January/February issue of Computerized Investing.
Annual Broker Comparison
As mentioned, we feature a comprehensive guide to on-line discount brokers in the first issue of the year, with a companion guide to all discount brokers in the February issue of the AAII Journal. Last year’s CI guide included over 45 on-line discount brokers, with detailed information to help you choose the broker that is right for you. Comparison data includes commission rates, securities traded, types of orders placed on-line, alternatives to Internet trading, Web-based research, and additional portfolio data provided.
Voice Your Opinions
Make your opinions heard for the 2007 broker survey by going to the AAII Web site before the end of the year and participating in the survey.