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AAII.com: On-Line Broker Survey

by CI Staff

As 2006 comes to a close, we will soon be highlighting the On-Line Discount Broker Survey results, which appear in this space every year in the January/February issue of Computerized Investing. This issue highlights our annual Guide to On-Line Discount Brokers.

AAII Member Surveys
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For the past nine years, we have used AAII.com to poll members on their experiences with and expectations and opinions of on-line brokerage firms. Members can indicate features that are important to them when selecting a broker as well as their level of satisfaction with their current broker. We encourage all of our readers to take a moment to fill out the brokerage survey on our Web site. All of our surveys are accessible within the Investor Surveys area of the AAII Web site (www.aaii.com/membersurveys).

On-Line Discount Broker Survey Area

The main page of the On-Line Discount Broker Survey area of our Web site provides you with links to take the survey and view results in several ways: the most recent weekly results, the 2005 summary of survey responses, and a listing of the most popular brokers based on last year’s results.

When you click on the “Take the Survey,” you will be asked to answer the following questions:

  • What discount brokerage firm do you use for placing trades?
  • What led you to choose this broker?
  • How often do you place trades with this broker?
  • What types of securities do you usually trade with this broker?
  • How would you rate the quality of your trade executions with this broker?
  • How satisfied are you with the broker’s reliability in terms of gaining access when you need it? and
  • How do you rate your overall satisfaction with this broker?
Discount Broker Survey
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Survey Results

The results of the survey are tabulated on a weekly basis and posted to the Web site each Wednesday. In addition, you can see the latest year-end results published in the January/February issue of Computerized Investing.

Annual Broker Comparison

At the beginning of each year, Computerized Investing features comprehensive comparisons of on-line discount brokers, with the AAII Journal reporting on all discount brokers in its February issue. Last year’s CI article contained a side-by-side comparison of over 40 on-line discount brokers with information to help you choose the broker that is right for you. Comparison data includes commission rates, securities traded, types of orders place on-line, alternatives to Internet trading, Web-based research, and additional portfolio data.

Voice Your Opinions

Make your opinions heard for the 2006 survey by going to the AAII Web site and participating in the On-Line Discount Broker Survey.


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