by AAII Staff
In the face of reduced revenue and heightened competition, the trend among on-line brokers these past few years has been toward becoming niche players in order to differentiate from the competition. Brokers seeking active stock traders will likely feature a different cost structure, research offerings and order-entry process than a broker acting as a one-stop center for investors seeking banking services, financial planning and management of varied portfolios of stocks, mutual funds, and bonds.
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