Dividend.com is a reasonably comprehensive dividend-oriented website that does everything from educating investors to providing stock recommendations and a dividend stock screener. Investors can use the website to search for securities with characteristics such as high yields, a long history of raising their dividend or an upcoming ex-dividend date. Searches can include common and preferred stocks, ETFs, REITs, MLPs and foreign companies with ADRs.
At first, the website appears to offer a considerable number of features, but upon closer inspection, they mostly revolve around DARS (Dividend Advantage Rating System) ratings. Dividend.com uses this proprietary rating system to find strong and reliable companies, which may be useful when comparing high-yielding stocks.
A DARS rating comprises five factors: relative strength, overall yield attractiveness, dividend reliability, dividend uptrend, and earnings growth. Each factor is ranked on a five-point scale and used to determine a security’s overall rating. Users can screen by DARS composite rating or by the rating’s individual components. When analyzing a particular security, its DARS rating is broken down so users can spot the investment’s strengths and weaknesses with slightly greater precision. For Dividend.com to recommend a security and place it on the Best Dividend Stocks List, it must have a DARS rating of 3.5 or higher.
If the website were entirely free, it would be a decent addition to any dividend investor’s research. As it is, premium membership is $149 per year, which some may argue is too expensive. The user is paying primarily for the convenience of having Dividend.com apply a formula to identify strong dividend-paying companies. This is not necessarily the best method for every investor, and there are plenty of free alternatives, such as the “Dogs of the Dow” approach.
Moreover, DARS ratings may not be the best tool as they follow one method of investing and are slightly difficult to interpret. The rating attempts to predict expected price growth as well as dividend payments, but users are not told specifically how that is calculated, which means they cannot be sure if the rating matches their preferred method of investing.
Also, the technical aspects of the DARS rating may underrate the potential of a value stock. For instance, at the time of writing, Halliburton Co. (HAL had a 3.0 overall DARS rating and 2.5 for relative strength because it had been slightly underperforming the market. However, historical performance is not necessarily the best predictor of the future, as evidenced by the relative upswing in articles discussing the possibility of Halliburton as a value play.
Nevertheless, Dividend.com has something for every dividend investor. For instance, when comparing similar dividend-paying companies, an investor could use Dividend.com to see if any have an upcoming ex-dividend date that they could get in on.
The website also makes it easy to construct a portfolio by separating stocks into a variety of categories, such as by sector, or by generating sample portfolios.
Dividend-oriented investors may find Dividend.com well worth their time, but they should keep in mind that there are potentially more cost-effective methods of generating similar, if not better, results.
Price: free; $149 per year for premium (free 14-day trial)