CI Market Dashboard

We have put together a collection of market indicators and track them to help you gauge the direction of the market.

CI Analysis Worksheets

Interactive analysis templates covering DuPont analysis (return on equity), valuing stocks the Warren Buffett way, and more to come.

CI Blog Feed

CI Market Dashboard: Bulls Losing Patience
posted 14 hours ago by Wayne Thorp

Rumored music streaming service by Apple
posted 3 days ago by Hareesh Jayanthi

Wealthfront Says Tax-Loss Harvesting For All
posted 3 days ago by Jaclyn McClellan

CI Market Dashboard: Fed Losing Patience, Dashboard Indicators Less Bearish
posted 7 days ago by Wayne Thorp

Bearish Sentiment Exceeds Bullish for First Time in 32 Weeks
posted 9 days ago by Wayne Thorp

Computerized Investing > November/December 2008

Editor's Outlook: Apple: Then and Now

PRINT | | | | Add your comment! | A A   Reset

by Wayne A. Thorp, CFA

Two years ago, I wrote in my first Editor’s Outlook about the resurgence of Apple, due in no small measure to the overwhelming popularity of its iPod personal music and video players, the first of which has recently celebrated its fifth birthday. In that column, I wondered how Apple’s growing market share in the PC realm would impact the software landscape for Mac users, particularly in terms of programs for investment analysis and tracking.

Fast forward two years to Apple’s recently reported results for the fourth quarter ending October 31, 2008—overall sales increased 27% as the company sold 6.9 million iPhones, 2.6 million Macs, and 11.1 million iPods. Despite Apple’s continued strong growth, it has yet to crack 10% market share in the U.S, according to Gartner Inc. Furthermore, few, if any, financial software makers are jumping on the Apple bandwagon, and for very good reason: They can choose to cater to less than 10% of the U.S. PC market or go after 85% to 90% of the market by writing a Windows-based application. As a result, the historical dearth in investment analysis and tracking programs continues. It is for this reason that I continue to recommend Windows-based PCs for those looking to use the best computer-assisted investment tools on the market today [see the “Annual PC Buyer’s Guide” in this issue].

Unfortunately for avid Mac users, it is Apple’s own business strategy that leaves you wanting for software or having to purchase additional software—such as Boot Camp or Parallels—that allows you to run Windows XP or Vista on an Intel-based Macintosh computer. Over the last several years, the biggest growth in the overall PC market has been in the so-called budget notebook systems, which usually cost less than $1,000. Meanwhile, only the most sophisticated investment titles require more computing power than these “low-end” systems offer.

...To continue reading this article you must be a Computerized Investing Subscriber.

Gain exclusive access to this article and all of the benefits and investment education a Computerized Investing subscription offers.

SUBSCRIBE TODAY for just $24.
Log in
Already a CI subscriber? Login to read the rest of this article.

A subscription to Computerized Investing includes a monthly email and access to the CI Website, all of which aim to benefit your investing skills with respect to computers and the Internet.



No comments have been added yet. Add your thoughts to the discussion!

You need to log in as a registered AAII user before commenting.
Create an account

Log In