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Computerized Investing > Fourth Quarter 2009

Making the Most of Twitter

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by Wayne A. Thorp, CFA

While in college, I took a business writing class, which instilled in me the concept of “bottom-lining”—cutting through superfluous prose and cutting to the chase. Little did I know then that the class was preparing me for one of the hottest social media platforms today—Twitter (www.twitter.com).

Twitter is a real-time messaging service that can be used with many different networks and devices. Instead of sending a message to a single person, Twitter allows you to send messages to a group of “followers.” The catch is that you have to say it in 140 characters, including spaces. By way of comparison, the sentence you are reading right now is 96 characters, including spaces.

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