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Computerized Investing > Second Quarter 2010

Online Discount Brokers

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by Cara Scatizzi

Being a member of AAII means you probably take an active role in some or all of your investment decisions. Many members use online discount brokers to buy and sell securities. Increasingly, these brokers have added research tools, analysis and data for customers to supplement their low commissions and to differentiate themselves from competitors. This happens at a time when AAII members are placing more and more importance on these features. According to AAII’s Online Discount Broker Survey, the importance of services has increased among our members from 23% in 2004 to 30% in 2009.

In the past, we have featured a guide to online brokers that simply listed the offerings of over 50 discount brokers. This year, we narrow our focus and take a more in-depth look at the research and analysis tools and offerings of the top five brokers used by AAII members. Our comparison should allow you to better judge the differences between each broker and find the one that fits your needs.

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