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Computerized Investing > August 2009

Using the Magic Formula for Investing

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by Cara Scatizzi

Learning to successfully invest in the stock market is simple, according to Joel Greenblatt’s “The Little Book That Beats the Market” (Wiley, 2005). Greenblatt is the founder and a managing partner of Gotham Capital, a private investment partnership. He is an adjunct professor at the Columbia University Graduate School of Business, and holds a B.S. and an MBA from the Wharton School.

Greenblatt wanted to write an investing book his children could read and learn from. The main point Greenblatt makes is that investors should buy good companies at bargain prices—businesses with high return on investment that are trading for less than they are worth.

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