by AAII Staff
Many individual investors view individual stock analysis and selection as a daunting task. However, the process can be made easier by organizing the decision-making process to ensure that pertinent data and information are evaluated in a logical sequence so that the investor can arrive at a reasonable and thoughtful decision.
The ultimate goal of fundamental analysis is to determine, using a variety of variables, what you think a stock is really worth and comparing that estimated value to the stock’s current stock price. This way you can gain an insight into whether the stock is undervalued, overvalued or fairly valued.
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