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Gregory Salsbury

author Image Gregory Salsbury is executive vice president of Jackson National Life Distributors LLC.


Articles by this Author

Areas of Expertise: behavioral finance, retirement planning

Website: www.retirementology.org

Books: Retirementology: Rethinking the American Dream in a New Economy” and “But What If I Live? The American Retirement Crisis

Topics Presented in Speeches: Investor psychology meets retirement planning in the midst of a once-in-a-lifetime financial meltdown; How has the financial crisis impacted Americans’ retirement dreams? How can we get back on track to a comfortable retirement? What are some of the most common mistakes investors have made as a result of emotions guiding the decision-making process? Identifying how our emotions influence our decisions, and steps we can take to avoid overly emotional and often detrimental decisions in the future.

Biography:
In 2006, Dr. Salsbury published his award-winning retirement planning guide, “But What If I Live? The American Retirement Crisis” (National Underwriter Company, 2006). In addition to being an indispensable resource for the millions of Baby Boomers preparing to exit the workforce, the book also brought to light a host of challenges that posed a serious threat to Americans’ retirement security. “The original concept for my next book was to examine retirement planning through the lens of behavioral finance,” said Dr. Salsbury. “When the crisis hit, it amplified the very issues I intended to discuss, and had a profound impact on the financial security of millions of Americans. My new premise became: Investor psychology meets retirement planning in the midst of a once-in-a-lifetime financial meltdown.”

Most recently he published “Retirementology: Rethinking the American Dream in a New Economy.” (FT Press, 2010). ‘Retirementology’is Dr. Salsbury’s term for the new way of thinking he believes we must adopt in order to address the fundamental changes in our economic environment. Dr. Salsbury has spent more than 20 years researching and writing about retirement planning and investor psychology. While gathering material for “Retirementology,” he conducted focus groups with dozens of couples and families at various stages of their financial journeys. These revealing “man-on-the-street” interviews are sprinkled throughout the book, providing a glimpse into the real-life challenges Americans are facing.

Dr. Salsbury is also a frequent keynote speaker and widely published author in the areas of employee motivation and marketing communications. He earned his doctorate from the University of Southern California and received master’s degrees from both the University of Illinois and USC’s Annenberg School for Communications.

Dr. Salsbury is currently executive vice president of Jackson National Life Distributors LLC, the sales and marketing organization of Jackson National Life Insurance Company (Jackson). He lives in Denver, Colorado, with his wife and three children.

Articles by this Author


  1. Financial Planning »

    Family and Finances: Start the Dialogue

    Protecting family wealth involves discussing all aspects of financial planning, including long-term plans, with both parents and children.

    August 2010 | Journal