Money and Kids: Financial Education at Epcot
The vast majority of parents believe they set good examples for their children when it comes to handling money every day. But more than half worry they could be doing more to prepare them to be financially competent by the time they turn 18, according to a recent survey.
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In response, T. Rowe Price has teamed up with Walt Disney Imagineering and Walt Disney Parks and Resorts Online to present The Great Piggy Bank Adventure—two interactive financial education and entertainment experiences that come to life through a hands-on, interactive experience at INNOVENTIONS at Walt Disney World’s Epcot in Lake Buena Vista, Florida, and through a virtual board game at thegreatpiggybankadventure.com.
The aim is to provide teachable moments to aid parents in discussing saving and investing principles with their children. At the INNOVENTIONS at Epcot experience, family members experience important financial lessons by working together as they play a series of hands-on games—guided by a talking piggy bank. The on-line game is a stand-alone experience for single or multiple players that explores saving and investing in more depth—and employs a virtual piggy bank, which serves as a Personal Investment Guide (P.I.G.).
T. Rowe Price also has created a new section on the firm’s Web site called The Family Center, available at troweprice.com/trowefamilycenter, which is a gateway to The Great Piggy Bank Adventure experiences and also links to the firm’s financial tools, calculators, and investment information.
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