The Computerized Investing staff, along with AAII’s design and Web departments, have been hard at work on a complete redesign of CI. On March 15, 2014, we will be re-launching as a monthly, electronic-only service, in a departure from our former quarterly printed publishing schedule. Given our 30-year mission of keeping our readers abreast of the latest trends in computer hardware, software, websites and now mobile apps, we felt that this was a logical transition. In addition, this allows us to provide our readers with more timely and expanded content without being constrained by page limits and other factors that befall print publications.
Some of the changes are aesthetic in nature, including our new logo, which was designed by AAII’s own Andrew Lautner. However, we aren’t making changes merely for the sake of change. The alterations, from a design and content standpoint, are being made with our readers in mind. This includes a fully redesigned website that offers better organization for easier navigation. As more and more people consume their media on mobile devices such as smartphones and tablets, we are also implementing design features to maximize the viewing experience on these devices.
From a content standpoint, we are shifting our focus away from pure comparison articles and toward more how-to articles, using our favorite software programs and online services as a backdrop. Since most individual investors already have their go-to software and websites, we felt an emphasis on education and not a myriad of comparison tables would be more beneficial. We are also developing new segments and tools to further CI’s mission of helping individual investors become better, more informed managers of their investments by harnessing the power of computers and other devices.
Joe Lan, AAII’s financial analyst, is spearheading our new “Tracking the Tech Sector” column. Joe will periodically address some of the unique analytical elements of technology companies and discuss the factors that individual investors should pay attention to when evaluating companies in the semiconductor, computer hardware and other related industries. This segment will reinforce our commitment to high-quality investor education using real-world examples related to technology, a perfect tie-in for Computerized Investing.
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