How to Nail Down Your Profits: 20 Questions for a Disciplined Approach

by Donald Cassidy

How To Nail Down Your Profits: 20 Questions For A Disciplined Approach Splash image

To be successful, an investment must not only be bought well, but also sold right.

Until sale occurs, the apparent outcome is merely a tentative, paper result. A handsome profit can wither at any moment (due to sudden bad news or a market meltdown) until it is actually nailed down.

Properly, much attention is given to studying what to buy, but woefully inadequate energy is devoted to the hold/sell decision. Ironically this is backward, since dollars already invested are at more risk (and so deserve more attention) than cash not yet invested.

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Donald Cassidy was senior research analyst for Lipper Inc., a Reuters Co., from 1990 to 2006. He recently founded the Retirement Investing Institute, a nonprofit educational foundation, and is the author of five books on personal investing, including “It’s When You Sell That Counts” (now in its third edition). Contact the author at


Jim from New York posted over 3 years ago:

I could not print this, save it, etc.

Anyone know why?

F from Kansas posted over 2 years ago:

Just copy and paste into a word processor. I found it very easy. If you do not know about copy then highlite with your mouse and press Crl C then go to your word processor and hit CTL V and that will paste it into the WP and you can save or print it out.

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