Investing’s Odd Couple: Value and Momentum

by Kevin Truitt

For value investors, the sweet spot in investing is being able to buy an undervalued stock right before its value is recognized by the market and just before its stock price begins to take off.

But how can a value investor tell when a stock is in the sweet spot? The answer, according to Brian Nelson, president of investment research company Valuentum Securities, is to identify stocks with good value that are just starting to exhibit good technical/momentum characteristics.

Doing so helps an investor avoid:

In this article


About the author

Kevin Truitt earned an MBA in corporate finance from the DePaul University’s Kellstadt Graduate School of Business. He has over 15 years of commercial banking experience at First Chicago, BMO Harris and National City Bank. Kevin currently serves on the Chicago AAII chapter’s board of directors.
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  • value traps: stocks whose prices continue to fall—so-called “falling knives”—or stocks whose value will never be recognized by the market,
  • underperformance due to the opportunity cost associated with holding a stock with great potential, but whose value takes an inordinate amount of time to be recognized by the market and
  • speculative momentum or irrational high-yielding stocks whose technicals are unsupported by their fundamental valuation (“greater fool” stocks).

Many investors often base their investment decision on whether a stock is undervalued or overvalued or whether it has excellent competitive advantages or other qualitative measures. Nelson believes this a great start but it’s an incomplete assessment, as stocks can stay undervalued or overvalued for decades (and some stocks may never converge to an estimated intrinsic value). Only when there is buying or selling in the stock based on its overvalued or undervalued state does a stock actually converge to its intrinsic value. Investors are highly dependent on other investors’ actions (buying a stock drives its price higher, all else equal).

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This core market dynamic is why Nelson looks for undervalued stocks that are just starting to be bought by other investors, the latter evidenced by a stock’s positive technical/momentum considerations. He does not believe it is enough for a stock just to be undervalued. When it takes too long for a stock’s value to be recognized by the market, both the power of compounding and the stock’s annualized rate of return are adversely affected. A 30% return in nine months, for example, is far better than a 30% return over five years. Investors who focus only on value, growth or competitive-advantage analysis may not be using everything in their tool kit to maximize returns.

The value school of investing has seen this happen before. For a long time, “value investing” and “growth investing” were mistakenly viewed as separate and incompatible styles of investing. Legendary investor Warren Buffett debunked this myth when he said, “Growth and value investing are joined at the hip. Value is the discounted present value of an investment’s future cash flow; growth is simply a calculation used to determine value.” Similarly, some value investors have viewed value and momentum as being likewise incompatible investment strategies, even though there is a benefit to combining them.

As a common example, value investors have traditionally been conditioned not to accept technical/momentum analysis. Price movement strategies have often been dismissed as a self-fulfilling prophecy, the belief that they only work because other investors are buying and selling based on technical/momentum indicators. Nelson argues that this isn’t a balanced view of the markets. Value investing works sometimes because people buy or sell based on value principles, driving a stock higher or lower, respectively. An understanding of these market dynamics helps investors relate to the theory behind why stocks admired by both value (inclusive of growth) and technical/momentum investors can be attractive. The possibility of price-to-fair-value convergence for this cohort of stocks is enhanced.

Research Says Combine Value With Momentum

Several research studies—most notably a study done by Cliff Asness of AQR Capital, Tobias Moskowitz of the University of Chicago and Lasse H. Pedersen at the New York University in their paper “Value and Momentum Everywhere”—make the argument that value and momentum strategies work well together. In their research, Asness, et al. show that over time combining value and momentum strategies across diverse markets and asset classes results in significantly higher risk-adjusted rates of returns.

Modern portfolio theory indicates that when you combine assets that are not perfectly correlated, or move in opposite directions, both portfolio volatility and overall risk are reduced. By applying this same sort of thinking to combining the best elements of two seemingly incompatible investment strategies—value and momentum—Asness, Moskowitz and Pedersen found that an investor can garner significant benefits of diversification by combining the best elements of value and momentum strategies. In their research, Asness, et al. found “that value (momentum) in one asset class is positively correlated with value (momentum) in other asset classes, and value and momentum are negatively correlated within and across asset classes.”

Source: Valuentum Securities.


The research studies by Asness and others provide evidence that combining value and momentum strategies offer investors the opportunity to achieve higher rates of return with lower risk than would be achieved with either strategy individually. Nelson’s research adds to these studies by highlighting the fact that the results of combining value and momentum strategies are very likely driven by focusing on a subset or cohort of stocks that possess good value and good momentum characteristics. Nelson believes individual investors can profit from this research by focusing on such stocks.

Currently it does not appear that the strategy of combining good value and good momentum has gained enough popularity to reduce its benefits. (Too much focus on any single anomaly tends to reduce or eliminate the excess returns.) One reason why is that value investors have been conditioned to ignore technical/momentum analysis, while many chartists do not pay significant attention, if any, to valuation multiples. Until combining value and momentum becomes more widely used, it is possible that combining low valuation and upward price momentum will be a useful strategy for individual investors.

Key Characteristics for Finding Good Value and Momentum

  • Price-earnings ratio below the industry or sector median
  • Price-earnings-to-growth (PEG) ratio below 1.0 and below the industry median
  • EV/EBITDA* ratio below or equal to 10.0
  • Increasing relative strength over past 52 weeks, 26 weeks, 13 weeks and 4 weeks
  • The shorter-term moving averages (5-day, 20-day, or 50-day) are above the longer-term 200-day moving average
  • The current price is at least 75% of the stock’s 52-week high

*EV/EBITDA is enterprise value (total market capitalization plus total debt) divided by earnings before interest, taxes, depreciation and amortization.

Kevin Truitt earned an MBA in corporate finance from the DePaul University’s Kellstadt Graduate School of Business. He has over 15 years of commercial banking experience at First Chicago, BMO Harris and National City Bank. Kevin currently serves on the Chicago AAII chapter’s board of directors.


Fernando Robles from FL posted over 3 years ago:

Like this article. For me, when and what to buy has always been a problem. This article helps

Jon Silverberg from NY posted over 3 years ago:

I'm a mutual fund and ETF investor, exclusively. Any suggestions for how to combine these 2 strategies in that world?

Terrence Kulasa from AB posted over 3 years ago:

is there a stock screen that uses these criteria to select stocks?

Frank Klamik from WI posted over 3 years ago:

Bill Gunderson Management, uses this system.He has three portfolios and covers mutual funds and ETF's. It's worth a look

Gerald Scott from MI posted over 3 years ago:

Where do I find the answer to Terrence's quwestion ? i.e. " Is there a stock screen...."

Jean from AAII posted over 3 years ago:

The First Cut column in this issue describes a screen based on the concepts in this article. It's linked under Related Articles above on the right side.

Lee Martin from CA posted over 3 years ago:

The fundamental on QSTR looked good so I bought in about a month ago. The stock is up about 30% for me. It looks like it still has room to run.

Joost Tanis from IL posted over 3 years ago:

It would be nice feature to have the moving average variables in Stock Investor Pro

Wayne Thorp from IL posted 6 months ago:

Stock Investor is a fundamental stock screening and research database program, so to include moving averages would deviate from the program's intended purpose. In addition, the program only has monthly price data, and 120 months at that, so a moving average based off of that data would be of limited use.

Wayne A. Thorp, CFA

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