Making Sense of Profits Using Profitability Ratios
Profits point to the company’s long-term growth and staying power.
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But “more” profits aren’t necessarily better than “less.” Oil companies have been in the headlines for generating “record profits” that are larger than any other firms in U.S. history. But from an investor’s standpoint, that doesn’t necessarily make them the most profitable firms.
That’s because profit figures are absolute numbers—they are simply a firm’s revenues less its costs. They don’t relate profits to the size of the company in terms of sales, its total resources or the amount of money investors have put into the company.
How can you put the numbers into context?
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