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    Measured Reality: What It Takes to Reach a Net Return Goal

    Measured Reality: What It Takes To Reach A Net Return Goal Splash image

    Many an investment strategy has failed because promised returns or performance dreams fail to materialize.

    Why?

    A common theme is that the promised performance is simply unrealistic. Proponents of particular stock strategies will often make statements like this: "The [name your strategy] method of selecting stocks should be able to beat the market by 4% without any increase in risk."

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