Shareholder Letter Revelations: Can You Trust the Leadership?
The one window into a CEO's perspective and goals is the shareholder letter contained in the annual report. But upon reading one, you might find that you can't understand what the CEO is trying to say. Often, shareholder letters are riddled with jargon and glossy prose that convey no information. Six of the most popular CEO letter clichés:
- Talented people,
- Global presence,
- Market knowledge,
- Financial strength,
- Leverage competitive advantages, and
- Create significant value for our shareholders.
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