Max Isaacman is a registered investment adviser in San Francisco. His book “Winning with ETF Strategies” was published by FT Press/Minyanville Media in 2012.


V Parachini from CA posted over 5 years ago:

Why no mention or use of any of Vanguard's various ETF offerings? In most cases the lowest fees available and for Flagship clients no commissions. Results in most cases are competitive on a lifetime basis.

H Mc allister from AR posted over 5 years ago:

An excellent article, but the individual still has to determinr what his overall objectives are and which ETF's are most appropriate. This article should be read and reread.

Joe Petti from CT posted over 5 years ago:

Great Article!
I wish you could list all of the ETF's in a separate column so that I can copy them and paste them directly into my trading software .

Thomas Clasen from Virginia posted over 5 years ago:

Some good specific suggestions of ETFs for specific purposes. Discussion of Vanguard ETFs would be useful

G. ed Connett from CA posted over 5 years ago:


Charles Rotblut from IL posted over 5 years ago:


Real estate ETFs are included in the annual ETF guide, which is also in the August issue. They are also discussed in the September Journal, which will we have up soon.


Leonard Lofrisco from NY posted over 4 years ago:

Why no model portfolio for ETF's? You have one from Mutual Funds and Shadow Stocks.

Charles Rotblut from IL posted over 4 years ago:

Leonard, the Model Fund portfolio holds both ETFs and mutual funds.


Karl Reseck from CA posted over 4 years ago:

Have you considered SYLD, the Cambria Shareholder Yield ETF?

Russell Chevrette from OR posted over 4 years ago:

Max Isaacman cites a Guggenheim study that states bear markets last, on average, about 18 years. But Mark Hulbert, in an article entitled Bear Markets by the Numbers, states "The average bear market since 1900 has lasted 410 days, according to calculations conducted by Ned Davis Research." (By comparison, Guggenheim looked at the last 50 years.)
So why the difference? Perhaps the time period examined? Perhaps different definitions of what constitutes a bear market? You can't tell from these soundbite articles. One can write an article that produces anxiety, while another can produce Stoic resolve. Unless the fundamental assumptions are defined and clarified and defended, I can't help but be skeptical about any conclusions derived from them.

Dwight Pittenger from OH posted 11 months ago:

CAUTION: This article was linked to a weekly digest email sent out 1/17/2017, but the article was originally published in August 2012. Although the article states that "Valuations are now low in the stock market...", conditions are dramatically different now. For example, the S&P 500, which was 1403 on August 1, 2012, closed today at 2267 (60% higher than when the article was published). own

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