When to Sell and Nail Down Your Profits--While You Still Have Them

by William J. O'Neil

When you go through a complete market cycle—from the start of a new bull to the bottom of the next bear—your real objective is to nail down as much of the profits you’ve built as possible.

But most investors give back more of their profits than they should, and too many give back the whole thing and then some.

In this article


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In this article, I’ll give you some historically proven sell rules to follow so that you can keep most of your profits in future bull markets.

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