These will generally provide a brief description of the fund. However, the most important bit of information is the telephone number to call and request the fund prospectus and annual report, if you have not received them already. These are also usually available on-line and at the fund's Web site.
The rules regarding mutual fund advertising have been tightened and standardized. All mutual funds that use performance figures in their ads must include one-, five-, and 10-year total return figures. Bond funds that quote yields must use a standardized method for computing yield, and they must include total return figures as well. Finally, any applicable sales commissions must be mentioned in the ad.
Continue to Step 6 »