ETF Evaluator:
American Customer Satisfaction ETF ()
Follow This ETF
(as of Aug 25)
Best Performing in Large Blend Over the Last Year
| 62.5% | ARS Focused Opportunities Strategy ETF (AFOS) |
| 35.7% | Mohr Company Nav ETF (CNAV) |
| 33.9% | Impact Shares NAACP Minority Empwrmt ETF (NACP) |
| 31.8% | Astoria US Equal Weight Quality KingsETF (ROE) |
| 30.5% | FIS Bright Portfolios Focused Equity ETF (BRIF) |
Risk
Index
Risk
Index
ETF Details
American Customer Satisfaction ETF Overview
American Customer Satisfaction ETF (ACSI) is a passively managed U.S. Equity Large Blend exchange-traded fund (ETF). Exponential ETFs launched the ETF in 2016.
The investment seeks to track the performance of the American Customer Satisfaction Investable Index.
Under normal circumstances, at least 80% of the fund’s net assets, plus borrowings for investment purposes, will be invested in securities of Index Companies that exhibit high customer satisfaction characteristics and are tied economically to the United States. Construction of the index begins with over 400 ACSI Companies across 46 industries and 10 economic sectors.
About American Customer Satisfaction ETF (ACSI)
There are 2 members of the management team with an average tenure of 7.48 years: Michael Venuto (2021) and Charles Ragauss (2016). Management tenure is more important for actively managed ETFs than passive index ETFs.
The ETF has 2 primary benchmarks: S&P 500 (TR) (1970) index with a weighting of 100% and American Customer Satsftn Invst TR USD index with a weighting of 100%. American Customer Satisfaction ETF has 34 securities in its portfolio. The top 10 holdings constitute 44.0% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a diversified fund. The ETF is not considered to have an ESG focus with its investment selection and management.
American Customer Satisfaction ETF is part of the Equity global asset class and is within the U.S. Equity ETF group. American Customer Satisfaction ETF has 6.4% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 93.2% There is 6.4% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). American Customer Satisfaction ETF has 0.4% of the portfolio in cash.
Assets Under Management
The fund has $116 million in total assets, which is below the $13 billion average for the Large Blend category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.
ACSI Performance and Fees
The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The American Customer Satisfaction ETF expense ratio is above average compared to funds in the Large Blend category. American Customer Satisfaction ETF has an expense ratio of 0.65%, which is 57% higher than its category average, making the fund expense ratio grade a D. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.
High portfolio turnover can translate to higher expenses and lower aftertax returns. American Customer Satisfaction ETF has a portfolio turnover rate of 50%, which indicates that it holds its assets around / 0.0 years. By way of comparison, the average portfolio turnover is 158% for the Large Blend category.
Recently, in the month of July 2026, American Customer Satisfaction ETF returned 2.8%, which earned it a grade of A, as the Large Blend category had an average return of -0.8%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.
American Customer Satisfaction ETF has a trailing yield of 0.80%, which is below the 1.16% category average.
The fund normally distributes its income annually.
It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.
American Customer Satisfaction ETF Grades
Year to date, the ETF has returned 14.2%, 4.6 percentage points better than the category, which translates into a grade of A. The fund has returned 19.8% over the past year (grade of B), 17.4% over the past three years (grade of D) and 9.4% per year over the past five years (grade of D).
For more ETF grades, analysis and screening tools to help your investment discovery, join AAII for a $2, full-access trial. Learn more here: https://invest.aaii.com/membership.
Otherwise, for more information about American Customer Satisfaction ETF, including its riskiness, submit your email to unlock the rest of the article.
Gain access to exclusive AAII member-only content.
ACSI Trailing NAV Total Returns Data as of 7/31/26
| Last Month |
Last Quarter |
Ann'l. 1Yr |
Ann'l. 3Yr |
Ann'l. 5Yr |
Ann'l. 10Yr |
|
| ACSI Return (NAV) | 2.8% | 8.6% | 19.8% | 17.4% | 9.4% | na |
| ACSI Return (Price) | 4.1% | 9.8% | 19.7% | 17.4% | 9.3% | na |
| NAV +/- Price Return | -1.278% | -1.168% | 0.102% | 0.011% | 0.026% | na |
| Large Blend Avg | -0.8% | 3.7% | 17.5% | 17.4% | 11.2% | 13.6% |
| ACSI Grade (NAV) | A | A | B | D | D | na |
| +/- Category (NAV) | 3.6% | 4.9% | 2.3% | -0.1% | -1.8% | na |
| ACSI Tax-Cost Ratio | na | na | 0.4% | 0.4% | 0.3% | na |
ACSI Annual NAV Total ReturnsData as of 7/31/26
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
| ACSI Return (NAV) | 14.2% | 10.5% | 22.6% | 21.0% | -20.9% | 23.4% | 22.8% | 24.5% | -4.4% | 15.5% | na |
| ACSI Return (Price) | 13.5% | 10.6% | 23.1% | 21.1% | -20.9% | 23.3% | 22.9% | 24.9% | -5.0% | 15.8% | na |
| NAV +/- Price Ret | -0.048% | 0.005% | 0.023% | 0.002% | 0.000% | -0.002% | 0.004% | 1.7% | 12.6% | 1.6% | na |
| Large Blend Avg | 9.5% | 15.3% | 21.9% | 22.9% | -17.1% | 26.9% | 18.3% | 29.6% | -5.1% | 21.5% | 11.4% |
| ACSI Grade (NAV) | A | F | C | D | F | F | A | F | C | F | na |
| +/- Category | 4.6% | -4.8% | 0.7% | -1.8% | -3.8% | -3.5% | 4.5% | -5.2% | 0.7% | -6.0% | na |
| Risk Measures | |
| Beta: | 0.89 |
| R-Squared: | 84% |
| Standard Deviation: | 12.7% |
| Category Risk Index: | 0.94 |
| Category Risk Rating: | Below Average |
| Total Risk Index: | 1.03 |
| Total Risk Rating: | Average |
| Portfolio Characteristics | |
| Yield: | 0.8% |
| Total Assets: | $ 116 Mil |
| Share Class Assets: | $ 116 Mil |
| Turnover: | 50.0% |
| Expense Ratio: | 0.65% |
| Index Fund: | Yes |
| Index Tracked: | S&P 500 (TR) (1970) |
| Index Weighting: | 100% |
| Leveraged: | No |
| Socially Responsible Fund: | No |
| Capital Gains Distribution Frequency: | |
| Income Distribution Frequency: | Annually |
Management Team
| Number of Managers: 2 | |||
| Longest Tenure: 9.8 years | |||
| Average Tenure: 7.5 years | |||
| Managers (Year): Ragauss Charles (2016), Venuto Michael (2021) | |||
Portfolio Composition (as of 7/31/26)
| # of Holdings: | 34 |
| % in Top 10 Holdings: | 44.0% |
| Fund is Non-Diversified: | No |
| % in Foreign Issues: | 6.4% |
Portfolio Allocation |
|
| Domestic Stock: | 93.2% |
| Foreign Stock: | 6.4% |
| Preferred Stock: | 0.0% |
| Domestic Bond: | 0.0% |
| Foreign Bond: | 0.0% |
| Convertible Bond: | 0.0% |
| Other: | -0.0% |
| Cash: | 0.4% |
Purchase Information
| Legal Structure: | Open Ended Investment Company |
| Fund Family: | Exponential ETFs |
| Phone Number: | 800-617-0004 |
| Website: | |
| Inception Date: | October 31, 2016 |
Expenses and Fees
| Expense Ratio (%): | 0.65% (Rating: Above Avg) |
| Category Average Expense Ratio (%): | 0.41% |
