ETF Evaluator: iShares U.S. Consumer Focused ETF () Follow This ETF

iShares U.S. Consumer Focused ETF Overview

iShares U.S. Consumer Focused ETF (IEDI) is an actively managed Sector Equity Consumer Cyclical exchange-traded fund (ETF). iShares launched the ETF in 2018.

The investment seeks to provide access to U.S. companies with discretionary spending exposure, as classified using a proprietary classification system. The fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of its net assets in U.S. listed common stock of large-, mid- and small-capitalization consumer discretionary spending companies. It will hold common stock of those companies that fall into the Consumer Discretionary Spending Evolved Sector, while targeting increased exposure to companies with higher U.S. Consumer Scores relative to the Consumer Discretionary Spending Evolved Sector. It is non-diversified.

About iShares U.S. Consumer Focused ETF (IEDI)

There are 3 members of the management team with an average tenure of 6.80 years: Jeff Shen (2018), Travis Cooke (2018) and Linus Franngard (2022). Management tenure is more important for actively managed ETFs than passive index ETFs.

The ETF has 1 primary benchmark: S&P US TMI TR USD index with a weighting of 100%. iShares U.S. Consumer Focused ETF has 188 securities in its portfolio. The top 10 holdings constitute 57.2% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a nondiversified fund. The ETF is considered to have an ESG focus with its investment selection and management.

iShares U.S. Consumer Focused ETF is part of the Equity global asset class and is within the Sector Equity ETF group. iShares U.S. Consumer Focused ETF has 0.0% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 99.1% There is 0.0% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). iShares U.S. Consumer Focused ETF has 0.9% of the portfolio in cash.

Assets Under Management

The fund has $27 million in total assets, which is below the $1 billion average for the Consumer Cyclical category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.

IEDI Performance and Fees

The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The iShares U.S. Consumer Focused ETF expense ratio is low compared to funds in the Consumer Cyclical category. iShares U.S. Consumer Focused ETF has an expense ratio of 0.18%, which is 58% lower than its category average, making the fund expense ratio grade a A. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.

High portfolio turnover can translate to higher expenses and lower aftertax returns. iShares U.S. Consumer Focused ETF has a portfolio turnover rate of 18%, which indicates that it holds its assets around / 0.1 years. By way of comparison, the average portfolio turnover is 41% for the Consumer Cyclical category.

Recently, in the month of July 2026, iShares U.S. Consumer Focused ETF returned 2.2%, which earned it a grade of B, as the Consumer Cyclical category had an average return of -0.2%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.

iShares U.S. Consumer Focused ETF has a trailing yield of 0.94%, which is below the 0.97% category average. The fund normally distributes its income quarterly.

It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.

iShares U.S. Consumer Focused ETF Grades

Year to date, the ETF has returned 2.2%, 2.1 percentage points better than the category, which translates into a grade of B. The fund has returned 2.6% over the past year (grade of D), 11.4% over the past three years (grade of B) and 5.9% per year over the past five years (grade of B).

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