ETF Evaluator: Alpha Brands Consumption Leaders ETF () Follow This ETF

Alpha Brands Consumption Leaders ETF Overview

Alpha Brands Consumption Leaders ETF (LOGO) is an actively managed U.S. Equity Mid-Cap Blend exchange-traded fund (ETF). Accuvest Global Advisors launched the ETF in 2025.

The investment seeks long-term capital appreciation; the fund’s secondary investment objective is to seek to preserve capital during adverse market conditions. The fund is an actively managed exchange-traded fund (“ETF”) that seeks to achieve its investment objective by investing in stocks of companies that, in the view of the fund’s investment sub-adviser, Accuvest Global Advisors Inc. (the “Sub-Adviser”), are leading and/or attractive brands serving consumption focused industries as identified by the Sub-Adviser.

About Alpha Brands Consumption Leaders ETF (LOGO)

There are 4 members of the management team with an average tenure of 0.95 years: David Garff (2025), Andrew Hicks (2026), Eric Clark (2025) and Qiao Duan (2025). Management tenure is more important for actively managed ETFs than passive index ETFs.

Alpha Brands Consumption Leaders ETF has 52 securities in its portfolio. The top 10 holdings constitute 33.8% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a diversified fund. The ETF is not considered to have an ESG focus with its investment selection and management.

Alpha Brands Consumption Leaders ETF is part of the Equity global asset class and is within the U.S. Equity ETF group. Alpha Brands Consumption Leaders ETF has 11.3% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 88.7% There is 11.3% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). Alpha Brands Consumption Leaders ETF has 0.1% of the portfolio in cash.

Assets Under Management

The fund has $33 million in total assets, which is below the $4 billion average for the Mid-Cap Blend category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.

LOGO Performance and Fees

The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The Alpha Brands Consumption Leaders ETF expense ratio is above average compared to funds in the Mid-Cap Blend category. Alpha Brands Consumption Leaders ETF has an expense ratio of 0.69%, which is 53% higher than its category average, making the fund expense ratio grade a D. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.

High portfolio turnover can translate to higher expenses and lower aftertax returns. Alpha Brands Consumption Leaders ETF has a portfolio turnover rate of 169%, which indicates that it holds its assets around / 0.0 years. By way of comparison, the average portfolio turnover is 84% for the Mid-Cap Blend category.

Recently, in the month of July 2026, Alpha Brands Consumption Leaders ETF returned -1.8%, which earned it a grade of C, as the Mid-Cap Blend category had an average return of -1.6%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.

Alpha Brands Consumption Leaders ETF has a trailing yield of 0.00%, which is below the 0.85% category average. The fund normally distributes its income annually and its capital gains annually.

It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.

Alpha Brands Consumption Leaders ETF Grades

Year to date, the ETF has returned -3.0%, 17.1 percentage points worse than the category, which translates into a grade of F. The fund has returned -2.1% over the past year (grade of F).

For more ETF grades, analysis and screening tools to help your investment discovery, join AAII for a $2, full-access trial. Learn more here: https://invest.aaii.com/membership.

Otherwise, for more information about Alpha Brands Consumption Leaders ETF, including its riskiness, submit your email to unlock the rest of the article.