ETF Evaluator:
Innovator Nasdaq-100 Managed 10 Bfr ETF ()
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(as of Aug 26)
Best Performing in Equity Hedged Over the Last Year
| 39.1% | Defiance Oil Enhanced Options Income ETF (USOY) |
| 28.0% | Alpha Architect Global Factor Equity ETF (AAVM) |
| 26.2% | Innovator U.S. Small Cp Mgd Flr ETF (RFLR) |
| 23.7% | Rareview Systematic Equity ETF (RSEE) |
| 20.9% | Hull Tactical US ETF (HTUS) |
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ETF Details
Innovator Nasdaq-100 Managed 10 Bfr ETF Overview
Innovator Nasdaq-100 Managed 10 Bfr ETF (NBFR) is an actively managed Nontraditional Equity Equity Hedged exchange-traded fund (ETF). Innovator ETFs launched the ETF in 2026.
The investment seeks to provide capital appreciation while seeking to limit the amount of losses experienced by investors (prior to taking into account management fees and other fees).
The fund will invest at least 80% of its net assets (including borrowings for investment purposes) in equity securities and option contracts that give economic exposure to equity securities. The fund is an actively managed ETF that, under normal market circumstances, seeks to provide capital appreciation through participation in the large-capitalization U.S. equity markets while seeking to limit any losses. The fund is non-diversified.
About Innovator Nasdaq-100 Managed 10 Bfr ETF (NBFR)
There are 5 members of the management team with an average tenure of 0.43 years: Alex Zweber (2026), Gordon Wotherspoon (2026), Larry Berman (2026), Michael Zaslavsky (2026) and Jennifer Mihara (2026). Management tenure is more important for actively managed ETFs than passive index ETFs.
Innovator Nasdaq-100 Managed 10 Bfr ETF has 51 securities in its portfolio. The top 10 holdings constitute 54.5% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a nondiversified fund. The ETF is not considered to have an ESG focus with its investment selection and management.
Innovator Nasdaq-100 Managed 10 Bfr ETF is part of the Equity global asset class and is within the Nontraditional Equity ETF group. Innovator Nasdaq-100 Managed 10 Bfr ETF has 1.3% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 98.7% There is 1.3% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). Innovator Nasdaq-100 Managed 10 Bfr ETF has 0.0% of the portfolio in cash.
Assets Under Management
The fund has $14 million in total assets, which is below the $294 million average for the Equity Hedged category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.
NBFR Performance and Fees
The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The Innovator Nasdaq-100 Managed 10 Bfr ETF expense ratio is above average compared to funds in the Equity Hedged category. Innovator Nasdaq-100 Managed 10 Bfr ETF has an expense ratio of 0.79%, which is 3% higher than its category average, making the fund expense ratio grade a C. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.
High portfolio turnover can translate to higher expenses and lower aftertax returns. Innovator Nasdaq-100 Managed 10 Bfr ETF has a portfolio turnover rate of 0%, which indicates that it holds its assets around /years. By way of comparison, the average portfolio turnover is 97% for the Equity Hedged category.
Recently, in the month of July 2026, Innovator Nasdaq-100 Managed 10 Bfr ETF returned -4.4%, which earned it a grade of F, as the Equity Hedged category had an average return of -1.4%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.
Innovator Nasdaq-100 Managed 10 Bfr ETF has a trailing yield of 0.00%, which is below the 3.45% category average.
The fund normally distributes its income annually and its capital gains annually.
It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.
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NBFR Trailing NAV Total Returns Data as of 7/31/26
| Last Month |
Last Quarter |
Ann'l. 1Yr |
Ann'l. 3Yr |
Ann'l. 5Yr |
Ann'l. 10Yr |
|
| NBFR Return (NAV) | -4.4% | 2.4% | na | na | na | na |
| NBFR Return (Price) | -4.3% | 2.6% | na | na | na | na |
| NAV +/- Price Return | -0.127% | -0.215% | na | na | na | na |
| Equity Hedged Avg | -1.4% | 1.7% | 13.6% | 12.0% | 6.6% | 7.6% |
| NBFR Grade (NAV) | F | C | na | na | na | na |
| +/- Category (NAV) | -3.0% | 0.7% | na | na | na | na |
| NBFR Tax-Cost Ratio | na | na | na | na | na | na |
NBFR Annual NAV Total ReturnsData as of 7/31/26
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
| NBFR Return (NAV) | na | na | na | na | na | na | na | na | na | na | na |
| NBFR Return (Price) | na | na | na | na | na | na | na | na | na | na | na |
| NAV +/- Price Ret | na | na | na | na | na | na | na | na | na | na | na |
| Equity Hedged Avg | 7.1% | 12.6% | 14.6% | 14.8% | -12.9% | 15.6% | 10.2% | 9.9% | -6.3% | 12.2% | 3.0% |
| NBFR Grade (NAV) | na | na | na | na | na | na | na | na | na | na | na |
| +/- Category | na | na | na | na | na | na | na | na | na | na | na |
| Risk Measures | |
| Beta: | na |
| R-Squared: | na |
| Standard Deviation: | na |
| Category Risk Index: | na |
| Category Risk Rating: | |
| Total Risk Index: | na |
| Total Risk Rating: | |
| Portfolio Characteristics | |
| Yield: | -- |
| Total Assets: | $ 14 Mil |
| Share Class Assets: | $ 14 Mil |
| Turnover: | na |
| Expense Ratio: | 0.79% |
| Index Fund: | No |
| Index Tracked: | N/A |
| Index Weighting: | 100% |
| Leveraged: | No |
| Socially Responsible Fund: | No |
| Capital Gains Distribution Frequency: | Annually |
| Income Distribution Frequency: | Annually |
Management Team
| Number of Managers: 5 | |||
| Longest Tenure: 0.4 years | |||
| Average Tenure: 0.4 years | |||
| Managers (Year): Zweber Alex (2026), Wotherspoon Gordon (2026), Berman Larry (2026), Zaslavsky Michael (2026), Mihara Jennifer (2026) | |||
Portfolio Composition (as of 7/31/26)
| # of Holdings: | 51 |
| % in Top 10 Holdings: | 54.5% |
| Fund is Non-Diversified: | Yes |
| % in Foreign Issues: | 1.3% |
Portfolio Allocation |
|
| Domestic Stock: | 98.7% |
| Foreign Stock: | 1.3% |
| Preferred Stock: | 0.0% |
| Domestic Bond: | 0.0% |
| Foreign Bond: | 0.0% |
| Convertible Bond: | 0.0% |
| Other: | 0.0% |
| Cash: | 0.0% |
Purchase Information
| Legal Structure: | Open Ended Investment Company |
| Fund Family: | Innovator ETFs |
| Phone Number: | 800-208-5212 |
| Website: | www.innovatorfunds.com |
| Inception Date: | February 23, 2026 |
Expenses and Fees
| Expense Ratio (%): | 0.79% (Rating: Above Avg) |
| Category Average Expense Ratio (%): | 0.76% |
