ETF Evaluator: Innovator Equity Managed Floor ETF () Follow This ETF

Innovator Equity Managed Floor ETF Overview

Innovator Equity Managed Floor ETF (SFLR) is an actively managed Nontraditional Equity Equity Hedged exchange-traded fund (ETF). Innovator ETFs launched the ETF in 2022.

The investment seeks to provide capital appreciation while seeking to limit the amount of losses experienced by investors. The fund is an actively managed ETF that seeks to provide capital appreciation through participation in the large-capitalization U.S. equity markets while limiting the potential for maximum losses. The Advisor intends to invest in a diversified portfolio of equity securities that are included in the Solactive GBS United States 500 Index, together with put and call option contracts in an effort to reduce the potential for losses associated with the returns of U.S. large capitalization equity market investments. It is non-diversified.

About Innovator Equity Managed Floor ETF (SFLR)

There are 5 members of the management team with an average tenure of 2.67 years: Alex Zweber (2022), Gordon Wotherspoon (2026), Larry Berman (2022), Michael Zaslavsky (2022) and Jennifer Mihara (2024). Management tenure is more important for actively managed ETFs than passive index ETFs.

The ETF has 2 primary benchmarks: S&P 500 (TR) (1970) index with a weighting of 100% and S&P 500 PR index with a weighting of 100%. Innovator Equity Managed Floor ETF has 195 securities in its portfolio. The top 10 holdings constitute 38.3% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a nondiversified fund. The ETF is not considered to have an ESG focus with its investment selection and management.

Innovator Equity Managed Floor ETF is part of the Equity global asset class and is within the Nontraditional Equity ETF group. Innovator Equity Managed Floor ETF has 0.5% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 99.5% There is 0.5% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). Innovator Equity Managed Floor ETF has 0.0% of the portfolio in cash.

Assets Under Management

The fund has $2 billion in total assets, which is above the $294 million average for the Equity Hedged category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.

SFLR Performance and Fees

The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The Innovator Equity Managed Floor ETF expense ratio is high compared to funds in the Equity Hedged category. Innovator Equity Managed Floor ETF has an expense ratio of 0.89%, which is 16% higher than its category average, making the fund expense ratio grade a D. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.

High portfolio turnover can translate to higher expenses and lower aftertax returns. Innovator Equity Managed Floor ETF has a portfolio turnover rate of 10%, which indicates that it holds its assets around / 0.1 years. By way of comparison, the average portfolio turnover is 97% for the Equity Hedged category.

Recently, in the month of July 2026, Innovator Equity Managed Floor ETF returned -0.7%, which earned it a grade of D, as the Equity Hedged category had an average return of -1.4%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.

Innovator Equity Managed Floor ETF has a trailing yield of 0.28%, which is below the 3.45% category average. The fund normally distributes its income quarterly and its capital gains annually.

It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.

Innovator Equity Managed Floor ETF Grades

Year to date, the ETF has returned 4.4%, 2.8 percentage points worse than the category, which translates into a grade of D. The fund has returned 11.9% over the past year (grade of D) and 13.1% over the past three years (grade of B).

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