Sifting through countless of stocks in the Financial Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in StoneCo Ltd., Rocket Companies or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how StoneCo Ltd., Rocket Companies and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About StoneCo Ltd., Rocket Companies and Inc.

StoneCo Ltd. provides financial technology and software solutions to merchants and integrated partners to conduct electronic commerce across in-store, online, and mobile channels in Brazil. The company provides financial services, including payment, prepayment, digital banking, and credit solutions. It offers payment solutions of electronic payments and alternative payment methods, such as payment slips and Pix transactions; digital product to help merchants improve their consumers’ experience, which include split-payment processing, multi-payment processing, and recurring payments for subscriptions; and tap on phone solution. In addition, the company provides prepayment; digital banking; and credit solution. The company serves online, offline, and omni-channel sales clients under Stone, tonstone, and paggar.me. StoneCo Ltd. was founded in 2012 and is based in George Town, the Cayman Islands.

Rocket Companies, Inc., a fintech company, engages in the mortgage, real estate, and personal finance businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company offers Rocket Mortgage, a mortgage lender service; Redfin, a digital real estate brokerage and home search platform; Rocket Close, a digital experience for appraisal management, settlement, and title services; Rocket Money, a finance app that offers a suite of financial wellness services including subscription cancellation, budget management and credit score improvement; and Rocket Loans, a platform for personal loan. It also originates, closes, sells, and services agency-conforming loans; and provides Rocket Pro that works with mortgage brokers, community banks, and credit unions, to maintain own brand and client relationships. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. was formerly a subsidiary of Rock Holdings Inc.

Latest Financial Services and StoneCo Ltd., Rocket Companies, Inc. Stock News

As of November 2, 2026, StoneCo Ltd. had a $1.8 billion market capitalization, compared to the Financial Services median of $2.2 million. StoneCo Ltd.’s stock is down 50% in 2026, down 9.4% in the previous five trading days and down 59.12% in the past year.

Currently, StoneCo Ltd.’s price-earnings ratio is 2.9. StoneCo Ltd.’s trailing 12-month revenue is $2.6 billion with a 24.7% net profit margin. Year-over-year quarterly sales growth most recently was 6.8%. Analysts expect adjusted earnings to reach $1.896 per share for the current fiscal year. StoneCo Ltd. does not currently pay a dividend.

As of November 2, 2026, Rocket Companies, Inc. had a $39.1 billion market cap, putting it in the 92nd percentile of all stocks. Rocket Companies, Inc.’s stock is down 28.7% in 2026, up 16.6% in the previous five trading days and down 13.61% in the past year.

Currently, Rocket Companies, Inc.’s price-earnings ratio is 30.2. Rocket Companies, Inc.’s trailing 12-month revenue is $11.8 billion with a 11.0% net profit margin. Year-over-year quarterly sales growth most recently was 93.7%. Analysts expect adjusted earnings to reach $0.551 per share for the current fiscal year. Rocket Companies, Inc. does not currently pay a dividend.

How We Compare StoneCo Ltd., Rocket Companies and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at StoneCo Ltd., Rocket Companies and Inc.’s stock grades to see how they measure up against one another.

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StoneCo Ltd., Rocket Companies and Inc. Growth Grades

Company	Ticker	Growth
StoneCo Ltd.	STNE	D
Rocket Companies, Inc.	RKT	F

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

StoneCo Ltd. has a Growth Score of 32, which is Weak. Rocket Companies, Inc. has a Growth Score of 6, which is Very Weak.

The Growth Stock Winner: No Clear Winner

Neither StoneCo Ltd., Rocket Companies or Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if StoneCo Ltd., Rocket Companies or Inc. is the better investment when it comes to sustainable growth.

StoneCo Ltd., Rocket Companies and Inc.’s Quality Grades

Company	Ticker	Quality
StoneCo Ltd.	STNE	B
Rocket Companies, Inc.	RKT	D

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

StoneCo Ltd. has a Quality Score of 74, which is Strong. Rocket Companies, Inc. has a Quality Score of 37, which is Weak.

The Quality Grade Winner: StoneCo Ltd.

As you can clearly see from the Quality Grade breakdown above, StoneCo Ltd. has a better overall quality grade than Rocket Companies, Inc.. For investors who are looking for companies with higher quality than others in the same industry, StoneCo Ltd. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

StoneCo Ltd., Rocket Companies and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
StoneCo Ltd.	STNE	D
Rocket Companies, Inc.	RKT	D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

StoneCo Ltd. has a Earnings Estimate Score of 40, which is Negative. Rocket Companies, Inc. has a Earnings Estimate Score of 24, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither StoneCo Ltd., Rocket Companies or Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if StoneCo Ltd., Rocket Companies or Inc. is the better investment when it comes to estimate revisions.

Other StoneCo Ltd., Rocket Companies and Inc. Grades

In addition to Estimate Revisions, Quality and Growth, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether StoneCo Ltd., Rocket Companies and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, StoneCo Ltd., Rocket Companies or Inc. Stock?

Overall, StoneCo Ltd. stock has a Growth Score of 32, Estimate Revisions Score of 40 and Quality Score of 74.

Rocket Companies, Inc. stock has a Growth Score of 6, Estimate Revisions Score of 24 and Quality Score of 37.

Comparing StoneCo Ltd., Rocket Companies and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.