Sifting through countless of stocks in the Machinery industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in CNH Industrial N.V., Kubota Corporation or Kubota Corporation because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how CNH Industrial N.V., Kubota Corporation and Kubota Corporation compare based on key financial metrics to determine which better meets your investment needs.

About CNH Industrial N.V., Kubota Corporation and Kubota Corporation

CNH Industrial N.V., an equipment company, engages in the develops, manufacture, and sale agricultural and construction equipment in North America, Europe, the Middle East, Africa, South America, and the Asia Pacific. The company operates through three segments: Agriculture, Construction, and Financial Services. The Agriculture segment develops, manufactures, distributes, and supports agriculture equipment, implements, and precision agriculture solutions, such as tractors, harvesters, hay and forage equipment, seeding and planting equipment, and self-propelled sprayers under Case IH, New Holland, STEYR, and Raven brands. The Construction segment develops, manufactures, distributes, and supports construction equipment comprising excavators, crawler dozers, graders, wheel loaders, backhoe loaders, skid steer loaders, and compact track loaders under the New Holland Construction, Case Construction, and Eurocomach brands. The Financial Services segment provides and administers financing to end-use customers for the purchase of new and used agricultural and construction equipment and components, as well as revolving charge account financing and other financial services under the Banco CNH brand. This segment also offers wholesale financing to CNH dealers and distributors, as well as trade receivables factoring services. CNH Industrial N.V. was founded in 1842 and is headquartered in Basildon, the United Kingdom

Kubota Corporation engages in the manufacture and sale of agricultural and construction machinery in Japan, North America, Europe, Asia, and internationally. The company offers tractors, power tillers, combine harvesters, rice transplanters, turf equipment, utility vehicles, other agricultural machineries, implements, attachments, post-harvest machineries, vegetable production equipment, intermediate management machines, and other equipment for agricultural use, weighing and measuring control systems, and cooperative drying, rice seedling, and gardening facilities, as well as rice mill plants. It also provides farm equipment, construction machinery, industrial machinery, and generators engines; and mini excavators, wheel loaders, compact track loaders, skid steer loaders, and other construction machinery-related products. In addition, the company offers ductile iron pipe, plastic pipe, valves, single stack drain fittings, and design and construction of construction works; reformer and cracking tubes, hearth rolls, TXAX, steel pipe piles, steel pipe sheet piles, and air-conditioning equipment; wastewater treatment equipment and plants, pumps and plants, membrane solutions, water purification plants, night-soil treatment plants, waste incinerating and melting plants, waste shredding and sorting plants, flue gas desulfurization apparatus, membrane methane fermentation plants, wastewater treatment plant, and valves sector. Further, it is involved in the provision of roofing, siding materials and rain gutters; logistics, retail financing, and finance leasing services; export and import of components for farm equipment, engines, and construction machinery; underwriting non-life insurance; design and construction of water and sewage; civil engineering; management of logistics and logistics information service; and building maintenance, security guarding, and facility management. Kubota Corporation was founded in 1890 and is headquartered in Osaka, Japan.

Kubota Corporation engages in the manufacture and sale of agricultural and construction machinery in Japan, North America, Europe, Asia, and internationally. The company offers tractors, power tillers, combine harvesters, rice transplanters, turf equipment, utility vehicles, other agricultural machineries, implements, attachments, post-harvest machineries, vegetable production equipment, intermediate management machines, and other equipment for agricultural use, weighing and measuring control systems, and cooperative drying, rice seedling, and gardening facilities, as well as rice mill plants. It also provides farm equipment, construction machinery, industrial machinery, and generators engines; and mini excavators, wheel loaders, compact track loaders, skid steer loaders, and other construction machinery-related products. In addition, the company offers ductile iron pipe, plastic pipe, valves, single stack drain fittings, and design and construction of construction works; reformer and cracking tubes, hearth rolls, TXAX, steel pipe piles, steel pipe sheet piles, and air-conditioning equipment; wastewater treatment equipment and plants, pumps and plants, membrane solutions, water purification plants, night-soil treatment plants, waste incinerating and melting plants, waste shredding and sorting plants, flue gas desulfurization apparatus, membrane methane fermentation plants, wastewater treatment plant, and valves sector. Further, it is involved in the provision of roofing, siding materials and rain gutters; logistics, retail financing, and finance leasing services; export and import of components for farm equipment, engines, and construction machinery; underwriting non-life insurance; design and construction of water and sewage; civil engineering; management of logistics and logistics information service; and building maintenance, security guarding, and facility management. Kubota Corporation was founded in 1890 and is headquartered in Osaka, Japan.

Latest Machinery and CNH Industrial N.V., Kubota Corporation Stock News

As of July 31, 2026, CNH Industrial N.V. had a $12.7 billion market capitalization, compared to the Machinery median of $3.9 million. CNH Industrial N.V.’s stock is up 11.2% in 2026, down 8.1% in the previous five trading days and down 18.84% in the past year.

Currently, CNH Industrial N.V.’s price-earnings ratio is 33.1. CNH Industrial N.V.’s trailing 12-month revenue is $18.1 billion with a 2.1% net profit margin. Year-over-year quarterly sales growth most recently was -0.1%. Analysts expect adjusted earnings to reach $0.413 per share for the current fiscal year. CNH Industrial N.V. currently has a 1.0% dividend yield.

As of July 31, 2026, Kubota Corporation had a $19.4 billion market cap, putting it in the 86th percentile of all stocks. Kubota Corporation’s stock is up 22.1% in 2026, down 0.6% in the previous five trading days and up 53.35% in the past year.

Currently, Kubota Corporation does not have a price-earnings ratio. Kubota Corporation’s trailing 12-month revenue is $19.3 billion with a 7.0% net profit margin. As of July 31, 2026, Kubota Corporation has not reported significant year-over-year quarterly sales. There are no analysts providing consensus earnings estimates for the current fiscal year. Kubota Corporation does not currently pay a dividend.

How We Compare CNH Industrial N.V., Kubota Corporation and Kubota Corporation Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at CNH Industrial N.V., Kubota Corporation and Kubota Corporation’s stock grades to see how they measure up against one another.

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CNH Industrial N.V., Kubota Corporation and Kubota Corporation Growth Grades

Company	Ticker	Growth
CNH Industrial N.V.	CNH	C
Kubota Corporation	KUBTY	D
Kubota Corporation	KUBTY	D

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

CNH Industrial N.V. has a Growth Score of 56, which is Average. Kubota Corporation has a Growth Score of 37, which is Weak. Kubota Corporation has a Growth Score of 37, which is Weak.

The Growth Stock Winner: No Clear Winner

Neither CNH Industrial N.V., Kubota Corporation or Kubota Corporation has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if CNH Industrial N.V., Kubota Corporation or Kubota Corporation is the better investment when it comes to sustainable growth.

CNH Industrial N.V., Kubota Corporation and Kubota Corporation’s Quality Grades

Company	Ticker	Quality
CNH Industrial N.V.	CNH	C
Kubota Corporation	KUBTY	C
Kubota Corporation	KUBTY	C

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

CNH Industrial N.V. has a Quality Score of 55, which is Average. Kubota Corporation has a Quality Score of 56, which is Average. Kubota Corporation has a Quality Score of 56, which is Average.

The Quality Stock Winner: No Clear Winner

Neither CNH Industrial N.V., Kubota Corporation or Kubota Corporation has a high enough Quality Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if CNH Industrial N.V., Kubota Corporation or Kubota Corporation is the better investment when it comes to quality.

CNH Industrial N.V., Kubota Corporation and Kubota Corporation’s Momentum Grades

Company	Ticker	Momentum
CNH Industrial N.V.	CNH	D
Kubota Corporation	KUBTY	B
Kubota Corporation	KUBTY	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

CNH Industrial N.V. has a Momentum Score of 28, which is Weak. Kubota Corporation has a Momentum Score of 71, which is Strong. Kubota Corporation has a Momentum Score of 71, which is Strong.

The Momentum Grade Winner: Kubota Corporation

As you can clearly see from the Momentum Grade breakdown above, Kubota Corporation is considered to have stronger momentum compared to CNH Industrial N.V.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Kubota Corporation could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other CNH Industrial N.V., Kubota Corporation and Kubota Corporation Grades

In addition to Quality, Momentum and Growth, A+ Investor also provides grades for Value and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether CNH Industrial N.V., Kubota Corporation and Kubota Corporation pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, CNH Industrial N.V., Kubota Corporation or Kubota Corporation Stock?

Overall, CNH Industrial N.V. stock has a Growth Score of 56, Momentum Score of 28 and Quality Score of 55.

Kubota Corporation stock has a Growth Score of 37, Momentum Score of 71 and Quality Score of 56.

Kubota Corporation stock has a Growth Score of 37, Momentum Score of 71 and Quality Score of 56.

Comparing CNH Industrial N.V., Kubota Corporation and Kubota Corporation’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.