Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Klaviyo, Inc. or Bilibili Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Klaviyo, Inc. and Bilibili Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Klaviyo, Inc. and Bilibili Inc.

Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa. The company offers Klaviyo business-to-consumer (B2C) CRM, a unified platform that combines marketing, service, and analytics into a single system. It also provides Klaviyo Data Platform (KDP), which offer tools to unify, enrich, transform data, run more advanced reporting and predictive analysis, and sync data; Advanced KDP that provides an enhanced set of data capabilities; Marketing Agent, an AI-driven and autonomous marketing assistant designed to automate and accelerate marketing strategy, content creation, and campaign execution; Customer Agent, an AI-powered assistant that provides support and selling across digital channels; Klaviyo Social, which brings social interaction data into the company’s unified consumer profiles; and Marketing Analytics that provide real-time AI-powered insights into consumer purchase. In addition, the company offers email marketing solutions comprising a range of customizable drag-and-drop templates, automated campaign and workflow capabilities, smart send time optimization, generative AI tools, and A/B testing; mobile messaging capabilities through text messaging, rich communication services, and WhatsApp; personalized push notifications; reviews add-on to collect product reviews, consumer data, and messaging; and integration, segmentation, automation, and analytics and benchmark features for its platform. Further, it provides Customer Hub, a consumer-facing portal that brings shopping, service, and personalization together in one place; and Helpdesk, an AI-powered workspace for managing consumer conversations across channels. The company serves entrepreneurs, small and medium-sized businesses, mid-market businesses, and enterprises. Klaviyo, Inc. was incorporated in 2012 and is headquartered in Boston, Massachusetts.

Bilibili Inc. provides online entertainment services for the young generations in the People’s Republic of China. It offers a range of digital content, including professional user generated videos (PUGV), mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, comics on Bilibili Comic, PUGV content in fan charging program and premium courses, and Bilibili premium courses and community-based avatar decoration. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

Latest Software and Klaviyo, Inc., Bilibili Inc. Stock News

As of July 31, 2026, Klaviyo, Inc. had a $5.3 billion market capitalization, compared to the Software median of $977.4 million. Klaviyo, Inc.’s stock is down 45.1% in 2026, up 8.8% in the previous five trading days and down 43.53% in the past year.

Currently, Klaviyo, Inc. does not have a price-earnings ratio. Klaviyo, Inc.’s trailing 12-month revenue is $1.3 billion with a -0.7% net profit margin. Year-over-year quarterly sales growth most recently was 27.9%. Analysts expect adjusted earnings to reach $0.850 per share for the current fiscal year. Klaviyo, Inc. does not currently pay a dividend.

As of July 31, 2026, Bilibili Inc. had a $8.0 billion market cap, putting it in the 74th percentile of all stocks. Bilibili Inc.’s stock is down 22.3% in 2026, up 11.3% in the previous five trading days and down 14.27% in the past year.

Currently, Bilibili Inc.’s price-earnings ratio is 41.4. Bilibili Inc.’s trailing 12-month revenue is $4.5 billion with a 4.6% net profit margin. Year-over-year quarterly sales growth most recently was 12.2%. Analysts expect adjusted earnings to reach $1.039 per share for the current fiscal year. Bilibili Inc. does not currently pay a dividend.

How We Compare Klaviyo, Inc. and Bilibili Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Klaviyo, Inc. and Bilibili Inc.’s stock grades to see how they measure up against one another.

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Klaviyo, Inc. and Bilibili Inc. Stock Value Grades

Company	Ticker	Value
Klaviyo, Inc.	KVYO	F
Bilibili Inc.	BILI	C

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Klaviyo, Inc. has a Value Score of 17, which is Ultra Expensive. Bilibili Inc. has a Value Score of 54, which is Average.

The Value Stock Winner: No Clear Winner

Neither Klaviyo, Inc. or Bilibili Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Klaviyo, Inc. or Bilibili Inc. is the better investment when it comes to value.

Klaviyo, Inc. and Bilibili Inc. Growth Grades

Company	Ticker	Growth
Klaviyo, Inc.	KVYO	na
Bilibili Inc.	BILI	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Klaviyo, Inc. does not have a meaningful Growth Score. Bilibili Inc. has a Growth Score of 56, which is Average.

The Growth Stock Winner: No Clear Winner

Neither Klaviyo, Inc. or Bilibili Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Klaviyo, Inc. or Bilibili Inc. is the better investment when it comes to sustainable growth.

Klaviyo, Inc. and Bilibili Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Klaviyo, Inc.	KVYO	B
Bilibili Inc.	BILI	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Klaviyo, Inc. has a Earnings Estimate Score of 65, which is Positive. Bilibili Inc. has a Earnings Estimate Score of 41, which is Neutral.

The Earnings Estimate Revisions Grade Winner: Klaviyo, Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Klaviyo, Inc. has a better Earnings Estimate Revisions Grade than Bilibili Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Klaviyo, Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Klaviyo, Inc. and Bilibili Inc. Grades

In addition to Growth, Estimate Revisions and Value, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Klaviyo, Inc. and Bilibili Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Klaviyo, Inc. or Bilibili Inc. Stock?

Overall, Klaviyo, Inc. stock has a Value Score of 17, Growth Score of and Estimate Revisions Score of 65.

Bilibili Inc. stock has a Value Score of 54, Growth Score of 56 and Estimate Revisions Score of 41.

Comparing Klaviyo, Inc. and Bilibili Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.