Sifting through countless of stocks in the Household Products industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in The Procter & Gamble Company or The Clorox Company because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how The Procter & Gamble Company and The Clorox Company compare based on key financial metrics to determine which better meets your investment needs.

About The Procter & Gamble Company and The Clorox Company

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social ecommerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt’s Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.

Latest Household Products and The Procter & Gamble Company, The Clorox Company Stock News

As of August 31, 2026, The Procter & Gamble Company had a $337.1 billion market capitalization, compared to the Household Products median of $4.9 million. The Procter & Gamble Company’s stock is NA in 2026, NA in the previous five trading days and down 6.77% in the past year.

Currently, The Procter & Gamble Company’s price-earnings ratio is 21.9. The Procter & Gamble Company’s trailing 12-month revenue is $87.0 billion with a 18.4% net profit margin. Year-over-year quarterly sales growth most recently was 1.5%. Analysts expect adjusted earnings to reach $6.980 per share for the current fiscal year. The Procter & Gamble Company currently has a 3.0% dividend yield.

Currently, The Clorox Company’s price-earnings ratio is 20.3. The Clorox Company’s trailing 12-month revenue is $6.7 billion with a 8.7% net profit margin. Year-over-year quarterly sales growth most recently was -2.0%. Analysts expect adjusted earnings to reach $5.807 per share for the current fiscal year. The Clorox Company currently has a 5.1% dividend yield.

How We Compare The Procter & Gamble Company and The Clorox Company Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at The Procter & Gamble Company and The Clorox Company’s stock grades to see how they measure up against one another.

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The Procter & Gamble Company and The Clorox Company Stock Value Grades

Company	Ticker	Value
The Procter & Gamble Company	PG	D
The Clorox Company	CLX	D

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

The Procter & Gamble Company has a Value Score of 25, which is Expensive. The Clorox Company has a Value Score of 38, which is Expensive.

The Value Stock Winner: No Clear Winner

Neither The Procter & Gamble Company or The Clorox Company has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if The Procter & Gamble Company or The Clorox Company is the better investment when it comes to value.

The Procter & Gamble Company and The Clorox Company Growth Grades

Company	Ticker	Growth
The Procter & Gamble Company	PG	A
The Clorox Company	CLX	D

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

The Procter & Gamble Company has a Growth Score of 83, which is Very Strong. The Clorox Company has a Growth Score of 25, which is Weak.

The Growth Grade Winner: The Procter & Gamble Company

As you can clearly see from the Growth Grade breakdown above, The Procter & Gamble Company has a more attractive growth grade than The Clorox Company. For investors who focus solely on how a company is growing relative to other companies in the same industry, The Procter & Gamble Company could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

The Procter & Gamble Company and The Clorox Company’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
The Procter & Gamble Company	PG	C
The Clorox Company	CLX	D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

The Procter & Gamble Company has a Earnings Estimate Score of 43, which is Neutral. The Clorox Company has a Earnings Estimate Score of 32, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither The Procter & Gamble Company or The Clorox Company has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if The Procter & Gamble Company or The Clorox Company is the better investment when it comes to estimate revisions.

Other The Procter & Gamble Company and The Clorox Company Grades

In addition to Estimate Revisions, Value and Growth, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether The Procter & Gamble Company and The Clorox Company pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, The Procter & Gamble Company or The Clorox Company Stock?

Overall, The Procter & Gamble Company stock has a Value Score of 25, Growth Score of 83 and Estimate Revisions Score of 43.

The Clorox Company stock has a Value Score of 38, Growth Score of 25 and Estimate Revisions Score of 32.

Comparing The Procter & Gamble Company and The Clorox Company’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.