Sifting through countless of stocks in the Tobacco industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in British American Tobacco p.l.c. or Philip Morris International Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how British American Tobacco p.l.c. and Philip Morris International Inc. compare based on key financial metrics to determine which better meets your investment needs.

About British American Tobacco p.l.c. and Philip Morris International Inc.

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa. The company offers vapour products; heated products, which consists of a battery-powered device and a plant-based substance consumable that is heated; modern oral products, such as nicotine pouches; combustibles, including cigarette sticks and other tobacco stick products; traditional oral products, such as snus and moist snuff; and fine cut/roll-your-own tobacco products. It sells its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel Snus brands, as well as Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, and State Express 555 brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.

Philip Morris International Inc. operates as a tobacco company. The company offers cigarettes and smoke-free products, including heat-not-burn, e-vapor, and oral nicotine products under the IQOS, VEEV, and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness products. The company was incorporated in 1987 and is headquartered in Stamford, Connecticut.

Latest Tobacco and British American Tobacco p.l.c., Philip Morris International Inc. Stock News

As of May 29, 2026, British American Tobacco p.l.c. had a $133.4 billion market capitalization, compared to the Tobacco median of $2.5 million. British American Tobacco p.l.c.’s stock is up 8.4% in 2026, down 6.1% in the previous five trading days and up 37.04% in the past year.

Currently, British American Tobacco p.l.c.’s price-earnings ratio is 13.1. British American Tobacco p.l.c.’s trailing 12-month revenue is $34.5 billion with a 30.3% net profit margin. Year-over-year quarterly sales growth most recently was 7.6%. There are no analysts providing consensus earnings estimates for the current fiscal year. British American Tobacco p.l.c. currently has a 5.4% dividend yield.

As of May 29, 2026, Philip Morris International Inc. had a $276.5 billion market cap, putting it in the 99th percentile of all stocks. Philip Morris International Inc.’s stock is up 7.8% in 2026, down 8.5% in the previous five trading days and down 0.79% in the past year.

Currently, Philip Morris International Inc.’s price-earnings ratio is 25.0. Philip Morris International Inc.’s trailing 12-month revenue is $41.5 billion with a 26.7% net profit margin. Year-over-year quarterly sales growth most recently was 9.1%. Analysts expect adjusted earnings to reach $8.409 per share for the current fiscal year. Philip Morris International Inc. currently has a 3.3% dividend yield.

How We Compare British American Tobacco p.l.c. and Philip Morris International Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at British American Tobacco p.l.c. and Philip Morris International Inc.’s stock grades to see how they measure up against one another.

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British American Tobacco p.l.c. and Philip Morris International Inc. Stock Value Grades

Company	Ticker	Value
British American Tobacco p.l.c.	BTI	D
Philip Morris International Inc.	PM	D

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

British American Tobacco p.l.c. has a Value Score of 36, which is Expensive. Philip Morris International Inc. has a Value Score of 21, which is Expensive.

The Value Stock Winner: No Clear Winner

Neither British American Tobacco p.l.c. or Philip Morris International Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if British American Tobacco p.l.c. or Philip Morris International Inc. is the better investment when it comes to value.

British American Tobacco p.l.c. and Philip Morris International Inc. Growth Grades

Company	Ticker	Growth
British American Tobacco p.l.c.	BTI	D
Philip Morris International Inc.	PM	A

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

British American Tobacco p.l.c. has a Growth Score of 25, which is Weak. Philip Morris International Inc. has a Growth Score of 100, which is Very Strong.

The Growth Grade Winner: Philip Morris International Inc.

As you can clearly see from the Growth Grade breakdown above, Philip Morris International Inc. has a more attractive growth grade than British American Tobacco p.l.c.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Philip Morris International Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

British American Tobacco p.l.c. and Philip Morris International Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
British American Tobacco p.l.c.	BTI	na
Philip Morris International Inc.	PM	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

British American Tobacco p.l.c. does not have a meaningful Earnings Estimate Score. Philip Morris International Inc. has a Earnings Estimate Score of 53, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither British American Tobacco p.l.c. or Philip Morris International Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if British American Tobacco p.l.c. or Philip Morris International Inc. is the better investment when it comes to estimate revisions.

Other British American Tobacco p.l.c. and Philip Morris International Inc. Grades

In addition to Growth, Value and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether British American Tobacco p.l.c. and Philip Morris International Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, British American Tobacco p.l.c. or Philip Morris International Inc. Stock?

Overall, British American Tobacco p.l.c. stock has a Value Score of 36, Growth Score of 25 and Estimate Revisions Score of .

Philip Morris International Inc. stock has a Value Score of 21, Growth Score of 100 and Estimate Revisions Score of 53.

Comparing British American Tobacco p.l.c. and Philip Morris International Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.