Which Is a Better Investment, Avery Dennison Corporation or Smurfit Westrock Plc Stock?

By Aneeqa Nadeem
July 31, 2026
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Sifting through countless of stocks in the Containers & Packaging industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Avery Dennison Corporation or Smurfit Westrock Plc because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Avery Dennison Corporation and Smurfit Westrock Plc compare based on key financial metrics to determine which better meets your investment needs.

About Avery Dennison Corporation and Smurfit Westrock Plc

Avery Dennison Corporation operates as a materials science and digital identification solutions company in the North America, Europe, the Middle East, North Africa, Asia, and Latin America. It offers pressure-sensitive label materials, which consist of papers, plastic films, and metal foils; performance tapes products, including mechanical fasteners, which are precision-extruded and injection-molded plastic devices; and other pressure-sensitive adhesive-based materials and converted products under the Fasson, JAC, and Avery Dennison brands. The company provides graphics and reflective products that include films and other products for the architectural, commercial sign, digital printing, and other related market segments; durable cast and reflective films to the construction, automotive, and fleet transportation markets; sign shops, commercial printers, and designers for pressure-sensitive materials; reflective films for traffic and safety applications; and pressure-sensitive vinyl and specialty materials for digital imaging, screen printing, and sign cutting applications under the Avery Dennison and Mactac brand names. In addition, it offers branding solutions, which include brand embellishments, graphic tickets, tags, labels, and sustainable packaging; information solutions, such as item-level RFID, visibility and loss prevention, price ticketing and marking, productivity and media, and brand protection and security solutions; and shelf-edge productivity and media solutions under the Vestcom brand names, as well as care, content, and country of origin compliance solutions. It serves home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive industries. The company was formerly known as Avery International Corporation and changed its name to Avery Dennison Corporation in 1990. The company was founded in 1935 and is headquartered in Mentor, Ohio.

Smurfit Westrock Plc, together with its subsidiaries, manufactures, distributes, and sells containerboard, corrugated containers, and other paper-based packaging products in North America, South America, Europe, Asia, Africa, Australia, and internationally. The company produces containerboard and paperboard; packaging of corrugated containers; consumer packaging; and offers solid board, kraft paper, and graphic board, as well as other packaging products, such as solidboard packaging, paper sacks and bag-in-box. It produces linerboard and corrugated medium and paperboard; and other paper-based packaging, such as folding cartons, inserts, labels and displays. The company primarily serves food and beverage, healthcare, beauty and personal care, garden, consumer goods, industrial, and foodservice markets. It markets its products through its own sales force, independent sales representatives, and independent distributors. Smurfit Westrock Plc was founded in 1934 and is headquartered in Dublin, Ireland.

Latest Containers & Packaging and Avery Dennison Corporation, Smurfit Westrock Plc Stock News

As of July 30, 2026, Avery Dennison Corporation had a $13.4 billion market capitalization, compared to the Containers & Packaging median of $4.4 million. Avery Dennison Corporation’s stock is down 6.7% in 2026, up 5.5% in the previous five trading days and up 1.48% in the past year.

Currently, Avery Dennison Corporation’s price-earnings ratio is 19.7. Avery Dennison Corporation’s trailing 12-month revenue is $9.0 billion with a 7.7% net profit margin. Year-over-year quarterly sales growth most recently was 7.0%. Analysts expect adjusted earnings to reach $10.019 per share for the current fiscal year. Avery Dennison Corporation currently has a 2.2% dividend yield.

As of July 30, 2026, Smurfit Westrock Plc had a $24.9 billion market cap, putting it in the 88th percentile of all stocks. Smurfit Westrock Plc’s stock is up 18.9% in 2026, down 5.3% in the previous five trading days and down 1.41% in the past year.

Currently, Smurfit Westrock Plc’s price-earnings ratio is 66.0. Smurfit Westrock Plc’s trailing 12-month revenue is $31.2 billion with a 1.6% net profit margin. Year-over-year quarterly sales growth most recently was 0.7%. There are no analysts providing consensus earnings estimates for the current fiscal year. Smurfit Westrock Plc currently has a 3.8% dividend yield.

How We Compare Avery Dennison Corporation and Smurfit Westrock Plc Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Avery Dennison Corporation and Smurfit Westrock Plc’s stock grades to see how they measure up against one another.

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Avery Dennison Corporation and Smurfit Westrock Plc’s Quality Grades

Company Ticker Quality
Avery Dennison Corporation AVY A
Smurfit Westrock Plc SW C

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Avery Dennison Corporation has a Quality Score of 88, which is Very Strong. Smurfit Westrock Plc has a Quality Score of 48, which is Average.

The Quality Grade Winner: Avery Dennison Corporation

As you can clearly see from the Quality Grade breakdown above, Avery Dennison Corporation has a better overall quality grade than Smurfit Westrock Plc. For investors who are looking for companies with higher quality than others in the same industry, Avery Dennison Corporation could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Avery Dennison Corporation and Smurfit Westrock Plc’s Momentum Grades

Company Ticker Momentum
Avery Dennison Corporation AVY C
Smurfit Westrock Plc SW C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Avery Dennison Corporation has a Momentum Score of 46, which is Average. Smurfit Westrock Plc has a Momentum Score of 58, which is Average.

The Momentum Stock Winner: No Clear Winner

Neither Avery Dennison Corporation or Smurfit Westrock Plc has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Avery Dennison Corporation or Smurfit Westrock Plc is the better investment when it comes to momentum.

Avery Dennison Corporation and Smurfit Westrock Plc’s Estimate Revisions Grades

Company Ticker Earnings Estimate
Avery Dennison Corporation AVY C
Smurfit Westrock Plc SW F

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Avery Dennison Corporation has a Earnings Estimate Score of 50, which is Neutral. Smurfit Westrock Plc has a Earnings Estimate Score of 16, which is Very Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Avery Dennison Corporation or Smurfit Westrock Plc has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Avery Dennison Corporation or Smurfit Westrock Plc is the better investment when it comes to estimate revisions.

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Other Avery Dennison Corporation and Smurfit Westrock Plc Grades

In addition to Estimate Revisions, Quality and Momentum, A+ Investor also provides grades for Value and Growth.

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Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Avery Dennison Corporation and Smurfit Westrock Plc pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Avery Dennison Corporation or Smurfit Westrock Plc Stock?

Overall, Avery Dennison Corporation stock has a Momentum Score of 46, Estimate Revisions Score of 50 and Quality Score of 88.

Smurfit Westrock Plc stock has a Momentum Score of 58, Estimate Revisions Score of 16 and Quality Score of 48.

Comparing Avery Dennison Corporation and Smurfit Westrock Plc’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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