Sifting through countless of stocks in the Household Durables industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Helen of Troy Limited or Reynolds Consumer Products Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Helen of Troy Limited and Reynolds Consumer Products Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Helen of Troy Limited and Reynolds Consumer Products Inc.

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Reynolds Consumer Products Inc. produces and sells products in cooking, serving, cleanup, and storage, and tableware product categories in the United States and internationally. The company operates through four segments: Reynolds Cooking & Baking, Hefty Waste & Storage, Hefty Tableware, and Presto Products. The Reynolds Cooking & Baking segment produces aluminum foil, disposable aluminum pans, parchment paper, freezer paper, wax paper, butcher paper, plastic wrap, baking cups, oven bags, and slow cooker liners under the Reynolds Wrap, Reynolds Kitchens, and EZ Foil brands in the United States, as well as under the ALCAN brand in Canada and under the Diamond brand internationally. The Hefty Waste & Storage segment offers trash and food storage bags under the Hefty Ultra Strong and Hefty Strong brands; and food storage bags under the Hefty brands. It also provides a suite of products, including compostable bags, bags made from recycled materials. The Hefty Tableware segment offers disposable and compostable plates, bowls, platters, containers, cups, and cutlery under the Hefty brand, as well as dishes and party cups. The Presto Products segment primarily sells store brand products in food storage bags, trash bags, and plastic wrap categories. It offers both branded and store brand products to grocery stores, mass merchants, warehouse clubs, discount chains, dollar stores, drug stores, home improvement stores, military outlets, and eCommerce retailers. Reynolds Consumer Products Inc. was founded in 1947 and is headquartered in Lake Forest, Illinois. Reynolds Consumer Products Inc. is a subsidiary of Packaging Finance Limited.

Latest Household Durables and Helen of Troy Limited, Reynolds Consumer Products Inc. Stock News

As of September 4, 2026, Helen of Troy Limited had a $661.5 million market capitalization, compared to the Household Durables median of $1.4 million. Helen of Troy Limited’s stock is up 33.6% in 2026, down 0.8% in the previous five trading days and up 10.64% in the past year.

Currently, Helen of Troy Limited does not have a price-earnings ratio. Helen of Troy Limited’s trailing 12-month revenue is $1.8 billion with a -22.7% net profit margin. Year-over-year quarterly sales growth most recently was 8.2%. Analysts expect adjusted earnings to reach $3.592 per share for the current fiscal year. Helen of Troy Limited does not currently pay a dividend.

As of September 4, 2026, Reynolds Consumer Products Inc. had a $4.6 billion market cap, putting it in the 66th percentile of all stocks. Reynolds Consumer Products Inc.’s stock is down 4.7% in 2026, down 9.1% in the previous five trading days and down 7.3% in the past year.

Currently, Reynolds Consumer Products Inc.’s price-earnings ratio is 13.4. Reynolds Consumer Products Inc.’s trailing 12-month revenue is $3.8 billion with a 9.1% net profit margin. Year-over-year quarterly sales growth most recently was 0.6%. Analysts expect adjusted earnings to reach $1.612 per share for the current fiscal year. Reynolds Consumer Products Inc. currently has a 4.2% dividend yield.

How We Compare Helen of Troy Limited and Reynolds Consumer Products Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Helen of Troy Limited and Reynolds Consumer Products Inc.’s stock grades to see how they measure up against one another.

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Helen of Troy Limited and Reynolds Consumer Products Inc. Stock Value Grades

Company	Ticker	Value
Helen of Troy Limited	HELE	A
Reynolds Consumer Products Inc.	REYN	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Helen of Troy Limited has a Value Score of 90, which is Deep Value. Reynolds Consumer Products Inc. has a Value Score of 63, which is Value.

The Value Stock Winner: Helen of Troy Limited

As you can clearly see from the Value Grade breakdown above, Helen of Troy Limited is considered to have better value than Reynolds Consumer Products Inc.. For investors who focus solely on a company’s valuation, Helen of Troy Limited could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Helen of Troy Limited and Reynolds Consumer Products Inc.’s Momentum Grades

Company	Ticker	Momentum
Helen of Troy Limited	HELE	B
Reynolds Consumer Products Inc.	REYN	D

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Helen of Troy Limited has a Momentum Score of 64, which is Strong. Reynolds Consumer Products Inc. has a Momentum Score of 31, which is Weak.

The Momentum Grade Winner: Helen of Troy Limited

As you can clearly see from the Momentum Grade breakdown above, Helen of Troy Limited is considered to have stronger momentum compared to Reynolds Consumer Products Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Helen of Troy Limited could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Helen of Troy Limited and Reynolds Consumer Products Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Helen of Troy Limited	HELE	C
Reynolds Consumer Products Inc.	REYN	B

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Helen of Troy Limited has a Earnings Estimate Score of 57, which is Neutral. Reynolds Consumer Products Inc. has a Earnings Estimate Score of 61, which is Positive.

The Earnings Estimate Revisions Grade Winner: Reynolds Consumer Products Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Reynolds Consumer Products Inc. has a better Earnings Estimate Revisions Grade than Helen of Troy Limited. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Reynolds Consumer Products Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Helen of Troy Limited and Reynolds Consumer Products Inc. Grades

In addition to Value, Estimate Revisions and Momentum, A+ Investor also provides grades for Growth and Quality.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Helen of Troy Limited and Reynolds Consumer Products Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Helen of Troy Limited or Reynolds Consumer Products Inc. Stock?

Overall, Helen of Troy Limited stock has a Value Score of 90, Momentum Score of 64 and Estimate Revisions Score of 57.

Reynolds Consumer Products Inc. stock has a Value Score of 63, Momentum Score of 31 and Estimate Revisions Score of 61.

Comparing Helen of Troy Limited and Reynolds Consumer Products Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.