Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Booking Holdings Inc. or Trip.com Group Limited because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Booking Holdings Inc. and Trip.com Group Limited compare based on key financial metrics to determine which better meets your investment needs.

About Booking Holdings Inc. and Trip.com Group Limited

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours, in-destination, corporate travel management, and other travel-related services in China and internationally. It acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services. The company also provides travelers bundled packaged-tour products, such as group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services. In addition, it offers integrated transportation and accommodation services; ticket, activity, insurance, visa, and tour guide services; and user support, supplier management, and customer relationship management services; and in-destination products and services. Further, the company provides Trip.Biz, a digital first, full-service, corporate travel management business which provides technology-enabled solutions for organizations managing business travel. Additionally, it offers online advertising and financial services, such as marketing planning and travel media services; Omni-Channel Touchpoints for Users; and Open Platform for Ecosystem Partners. It operates under the Ctrip, Qunar, Trip.com, Travix, Travelfusion, and Skyscanner brand names. The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.

Latest Hotels, Restaurants & Leisure and Booking Holdings Inc., Trip.com Group Limited Stock News

As of May 7, 2026, Booking Holdings Inc. had a $132.7 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Booking Holdings Inc.’s stock is down 20.7% in 2026, up 0.2% in the previous five trading days and down 17.05% in the past year.

Currently, Booking Holdings Inc.’s price-earnings ratio is 22.5. Booking Holdings Inc.’s trailing 12-month revenue is $27.7 billion with a 22.2% net profit margin. Year-over-year quarterly sales growth most recently was 16.2%. Analysts expect adjusted earnings to reach $10.467 per share for the current fiscal year. Booking Holdings Inc. currently has a 1.0% dividend yield.

As of May 7, 2026, Trip.com Group Limited had a $33.6 billion market cap, putting it in the 91st percentile of all stocks. Trip.com Group Limited’s stock is down 26.2% in 2026, down 2.1% in the previous five trading days and down 12.82% in the past year.

Currently, Trip.com Group Limited’s price-earnings ratio is 7.8. Trip.com Group Limited’s trailing 12-month revenue is $8.9 billion with a 53.3% net profit margin. Year-over-year quarterly sales growth most recently was 16.9%. Analysts expect adjusted earnings to reach $4.126 per share for the current fiscal year. Trip.com Group Limited currently has a 0.6% dividend yield.

How We Compare Booking Holdings Inc. and Trip.com Group Limited Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Booking Holdings Inc. and Trip.com Group Limited’s stock grades to see how they measure up against one another.

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Booking Holdings Inc. and Trip.com Group Limited Growth Grades

Company	Ticker	Growth
Booking Holdings Inc.	BKNG	B
Trip.com Group Limited	TCOM	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Booking Holdings Inc. has a Growth Score of 69, which is Strong. Trip.com Group Limited has a Growth Score of 60, which is Average.

The Growth Grade Winner: Booking Holdings Inc.

As you can clearly see from the Growth Grade breakdown above, Booking Holdings Inc. has a more attractive growth grade than Trip.com Group Limited. For investors who focus solely on how a company is growing relative to other companies in the same industry, Booking Holdings Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Booking Holdings Inc. and Trip.com Group Limited’s Quality Grades

Company	Ticker	Quality
Booking Holdings Inc.	BKNG	A
Trip.com Group Limited	TCOM	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Booking Holdings Inc. has a Quality Score of 99, which is Very Strong. Trip.com Group Limited has a Quality Score of 73, which is Strong.

The Quality Grade Winner: Booking Holdings Inc.

As you can clearly see from the Quality Grade breakdown above, Booking Holdings Inc. has a better overall quality grade than Trip.com Group Limited. For investors who are looking for companies with higher quality than others in the same industry, Booking Holdings Inc. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Booking Holdings Inc. and Trip.com Group Limited’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Booking Holdings Inc.	BKNG	D
Trip.com Group Limited	TCOM	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Booking Holdings Inc. has a Earnings Estimate Score of 33, which is Negative. Trip.com Group Limited has a Earnings Estimate Score of 46, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Booking Holdings Inc. or Trip.com Group Limited has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Booking Holdings Inc. or Trip.com Group Limited is the better investment when it comes to estimate revisions.

Other Booking Holdings Inc. and Trip.com Group Limited Grades

In addition to Growth, Estimate Revisions and Quality, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Booking Holdings Inc. and Trip.com Group Limited pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Booking Holdings Inc. or Trip.com Group Limited Stock?

Overall, Booking Holdings Inc. stock has a Growth Score of 69, Estimate Revisions Score of 33 and Quality Score of 99.

Trip.com Group Limited stock has a Growth Score of 60, Estimate Revisions Score of 46 and Quality Score of 73.

Comparing Booking Holdings Inc. and Trip.com Group Limited’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.