Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Booking Holdings Inc., Expedia Group or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Booking Holdings Inc., Expedia Group and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Booking Holdings Inc., Expedia Group and Inc.

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. The B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; and Orbitz, Travelocity, ebookers, and Wotif Group. The B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. The trivago segment sends referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, it provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.

Latest Hotels, Restaurants & Leisure and Booking Holdings Inc., Expedia Group, Inc. Stock News

As of April 17, 2026, Booking Holdings Inc. had a $152.0 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.3 million. Booking Holdings Inc.’s stock is NA in 2026, NA in the previous five trading days and up 4.07% in the past year.

Currently, Booking Holdings Inc.’s price-earnings ratio is 29.0. Booking Holdings Inc.’s trailing 12-month revenue is $26.9 billion with a 20.1% net profit margin. Year-over-year quarterly sales growth most recently was 16.0%. Analysts expect adjusted earnings to reach $10.683 per share for the current fiscal year. Booking Holdings Inc. currently has a 0.9% dividend yield.

Currently, Expedia Group, Inc.’s price-earnings ratio is 27.1. Expedia Group, Inc.’s trailing 12-month revenue is $14.7 billion with a 8.8% net profit margin. Year-over-year quarterly sales growth most recently was 11.4%. Analysts expect adjusted earnings to reach $19.371 per share for the current fiscal year. Expedia Group, Inc. currently has a 0.7% dividend yield.

How We Compare Booking Holdings Inc., Expedia Group and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Booking Holdings Inc., Expedia Group and Inc.’s stock grades to see how they measure up against one another.

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Booking Holdings Inc., Expedia Group and Inc. Growth Grades

Company	Ticker	Growth
Booking Holdings Inc.	BKNG	B
Expedia Group, Inc.	EXPE	B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Booking Holdings Inc. has a Growth Score of 69, which is Strong. Expedia Group, Inc. has a Growth Score of 69, which is Strong.

The Growth Grade Winner: It’s a Tie!

Looking at the Growth Grade breakdown above, both Booking Holdings Inc., Expedia Group and Inc. have a grade of B. For investors who focus solely on a company’s upward growth, further research should be conducted into both companies’ other financial metrics before deciding whether to invest.

Booking Holdings Inc., Expedia Group and Inc.’s Quality Grades

Company	Ticker	Quality
Booking Holdings Inc.	BKNG	A
Expedia Group, Inc.	EXPE	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Booking Holdings Inc. has a Quality Score of 99, which is Very Strong. Expedia Group, Inc. has a Quality Score of 71, which is Strong.

The Quality Grade Winner: Booking Holdings Inc.

As you can clearly see from the Quality Grade breakdown above, Booking Holdings Inc. has a better overall quality grade than Expedia Group, Inc.. For investors who are looking for companies with higher quality than others in the same industry, Booking Holdings Inc. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Booking Holdings Inc., Expedia Group and Inc.’s Momentum Grades

Company	Ticker	Momentum
Booking Holdings Inc.	BKNG	D
Expedia Group, Inc.	EXPE	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Booking Holdings Inc. has a Momentum Score of 32, which is Weak. Expedia Group, Inc. has a Momentum Score of 66, which is Strong.

The Momentum Grade Winner: Expedia Group, Inc.

As you can clearly see from the Momentum Grade breakdown above, Expedia Group, Inc. is considered to have stronger momentum compared to Booking Holdings Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Expedia Group, Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Booking Holdings Inc., Expedia Group and Inc. Grades

In addition to Momentum, Growth and Quality, A+ Investor also provides grades for Value and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Booking Holdings Inc., Expedia Group and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Booking Holdings Inc., Expedia Group or Inc. Stock?

Overall, Booking Holdings Inc. stock has a Growth Score of 69, Momentum Score of 32 and Quality Score of 99.

Expedia Group, Inc. stock has a Growth Score of 69, Momentum Score of 66 and Quality Score of 71.

Comparing Booking Holdings Inc., Expedia Group and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.