Sifting through countless of stocks in the Household Products industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in The Procter & Gamble Company or The Estée Lauder Companies Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how The Procter & Gamble Company and The Estée Lauder Companies Inc. compare based on key financial metrics to determine which better meets your investment needs.

About The Procter & Gamble Company and The Estée Lauder Companies Inc.

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social ecommerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.

The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. The company provides skin care products, including moisturizers, serums, cleansers, toners, eye care, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, mascaras, and eyeshadows and eyeliners, as well as compacts, brushes, and other makeup tools. It also offers fragrance products in various forms comprising parfum, eau de parfum, eau de toilette, eau de cologne, and body spray, as well as lotions, creams, powders, candles and soaps; and hair care products, including shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. The company provides its products under the La Mer, Jo Malone London, TOM FORD, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, BALMAIN Beauty, Estée Lauder, Clinique, M·A·C, The Ordinary, Aveda, Bobbi Brown Cosmetics, Too Faced, Dr.Jart+, Bumble and bumble, Smashbox, Darphin Paris, Lab Series, Avestan, Loopha, Origins, NIOD, Aramis, and GLAMGLOW brands. It sells its products through department stores, duty-free retailers, specialty multi retailers, online pure players, upscale perfumeries and pharmacies, and top-tier salons and spas, as well as direct-to-consumer businesses across freestanding stores, and brand websites and third-party online platforms. The Estée Lauder Companies Inc. was founded in 1946 and is based in New York, New York.

Latest Household Products and The Procter & Gamble Company, The Estée Lauder Companies Inc. Stock News

As of September 10, 2026, The Procter & Gamble Company had a $332.1 billion market capitalization, compared to the Household Products median of $4.5 million. The Procter & Gamble Company’s stock is down 0.2% in 2026, down 3.2% in the previous five trading days and down 10.34% in the past year.

Currently, The Procter & Gamble Company’s price-earnings ratio is 21.6. The Procter & Gamble Company’s trailing 12-month revenue is $87.0 billion with a 18.4% net profit margin. Year-over-year quarterly sales growth most recently was 1.5%. Analysts expect adjusted earnings to reach $6.980 per share for the current fiscal year. The Procter & Gamble Company currently has a 3.0% dividend yield.

As of September 10, 2026, The Estée Lauder Companies Inc. had a $34.9 billion market cap, putting it in the 91st percentile of all stocks. The Estée Lauder Companies Inc.’s stock is down 7.9% in 2026, down 4.6% in the previous five trading days and up 8.76% in the past year.

Currently, The Estée Lauder Companies Inc.’s price-earnings ratio is 192.9. The Estée Lauder Companies Inc.’s trailing 12-month revenue is $15.0 billion with a 1.2% net profit margin. Year-over-year quarterly sales growth most recently was 6.3%. Analysts expect adjusted earnings to reach $3.335 per share for the current fiscal year. The Estée Lauder Companies Inc. currently has a 1.5% dividend yield.

How We Compare The Procter & Gamble Company and The Estée Lauder Companies Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at The Procter & Gamble Company and The Estée Lauder Companies Inc.’s stock grades to see how they measure up against one another.

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The Procter & Gamble Company and The Estée Lauder Companies Inc. Growth Grades

Company	Ticker	Growth
The Procter & Gamble Company	PG	B
The Estée Lauder Companies Inc.	EL	D

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

The Procter & Gamble Company has a Growth Score of 78, which is Strong. The Estée Lauder Companies Inc. has a Growth Score of 25, which is Weak.

The Growth Grade Winner: The Procter & Gamble Company

As you can clearly see from the Growth Grade breakdown above, The Procter & Gamble Company has a more attractive growth grade than The Estée Lauder Companies Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, The Procter & Gamble Company could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

The Procter & Gamble Company and The Estée Lauder Companies Inc.’s Quality Grades

Company	Ticker	Quality
The Procter & Gamble Company	PG	A
The Estée Lauder Companies Inc.	EL	A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

The Procter & Gamble Company has a Quality Score of 94, which is Very Strong. The Estée Lauder Companies Inc. has a Quality Score of 84, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both The Procter & Gamble Company and The Estée Lauder Companies Inc. have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

The Procter & Gamble Company and The Estée Lauder Companies Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
The Procter & Gamble Company	PG	C
The Estée Lauder Companies Inc.	EL	A

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

The Procter & Gamble Company has a Earnings Estimate Score of 42, which is Neutral. The Estée Lauder Companies Inc. has a Earnings Estimate Score of 81, which is Very Positive.

The Earnings Estimate Revisions Grade Winner: The Estée Lauder Companies Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, The Estée Lauder Companies Inc. has a better Earnings Estimate Revisions Grade than The Procter & Gamble Company. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, The Estée Lauder Companies Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other The Procter & Gamble Company and The Estée Lauder Companies Inc. Grades

In addition to Estimate Revisions, Growth and Quality, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether The Procter & Gamble Company and The Estée Lauder Companies Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, The Procter & Gamble Company or The Estée Lauder Companies Inc. Stock?

Overall, The Procter & Gamble Company stock has a Growth Score of 78, Estimate Revisions Score of 42 and Quality Score of 94.

The Estée Lauder Companies Inc. stock has a Growth Score of 25, Estimate Revisions Score of 81 and Quality Score of 84.

Comparing The Procter & Gamble Company and The Estée Lauder Companies Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.