Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Hilton Worldwide Holdings Inc., Marriott International or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Hilton Worldwide Holdings Inc., Marriott International and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Hilton Worldwide Holdings Inc., Marriott International and Inc.

Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, and leasing hotels and resorts. It operates in two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brand names, trademarks, and service marks. It operates a brand portfolio of luxury, lifestyle, full service, focused service, all-suites hotel, and timeshare under the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Signia by Hilton, NoMad, Canopy by Hilton, Graduate by Hilton, Tempo by Hilton, Motto by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Outset Collection by Hilton, Embassy Suites by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, LivSmart Studios by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton, Hilton Grand Vacations, Small Luxury Hotels of the World, AutoCamp, and Hilton Honors brand names. The company has operations in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. Hilton Worldwide Holdings Inc. was founded in 1919 and is headquartered in McLean, Virginia.

Marriott International, Inc. engages in the operation, franchise, and licensing of hotel, residential, timeshare, and other lodging properties in the U.S. & Canada, Europe, Middle East & Africa, Greater China, and Asia Pacific, and internationally. It operates properties under JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, citizen, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.

Latest Hotels, Restaurants & Leisure and Hilton Worldwide Holdings Inc., Marriott International, Inc. Stock News

As of April 28, 2026, Hilton Worldwide Holdings Inc. had a $74.0 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Hilton Worldwide Holdings Inc.’s stock is up 9.6% in 2026, down 5.7% in the previous five trading days and up 47.24% in the past year.

Currently, Hilton Worldwide Holdings Inc.’s price-earnings ratio is 52.8. Hilton Worldwide Holdings Inc.’s trailing 12-month revenue is $5.0 billion with a 29.7% net profit margin. Year-over-year quarterly sales growth most recently was 7.0%. Analysts expect adjusted earnings to reach $8.979 per share for the current fiscal year. Hilton Worldwide Holdings Inc. currently has a 0.2% dividend yield.

As of April 28, 2026, Marriott International, Inc. had a $94.9 billion market cap, putting it in the 97th percentile of all stocks. Marriott International, Inc.’s stock is up 13.5% in 2026, down 4.1% in the previous five trading days and up 51.71% in the past year.

Currently, Marriott International, Inc.’s price-earnings ratio is 37.7. Marriott International, Inc.’s trailing 12-month revenue is $7.0 billion with a 37.3% net profit margin. Year-over-year quarterly sales growth most recently was 6.3%. Analysts expect adjusted earnings to reach $11.601 per share for the current fiscal year. Marriott International, Inc. currently has a 0.7% dividend yield.

How We Compare Hilton Worldwide Holdings Inc., Marriott International and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Hilton Worldwide Holdings Inc., Marriott International and Inc.’s stock grades to see how they measure up against one another.

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Hilton Worldwide Holdings Inc., Marriott International and Inc. Stock Value Grades

Company	Ticker	Value
Hilton Worldwide Holdings Inc.	HLT	F
Marriott International, Inc.	MAR	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Hilton Worldwide Holdings Inc. has a Value Score of 16, which is Ultra Expensive. Marriott International, Inc. has a Value Score of 17, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Hilton Worldwide Holdings Inc., Marriott International or Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Hilton Worldwide Holdings Inc., Marriott International or Inc. is the better investment when it comes to value.

Hilton Worldwide Holdings Inc., Marriott International and Inc.’s Momentum Grades

Company	Ticker	Momentum
Hilton Worldwide Holdings Inc.	HLT	B
Marriott International, Inc.	MAR	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Hilton Worldwide Holdings Inc. has a Momentum Score of 69, which is Strong. Marriott International, Inc. has a Momentum Score of 73, which is Strong.

The Momentum Grade Winner: It’s a Tie!

Looking at the Momentum Grade breakdown above, both Hilton Worldwide Holdings Inc., Marriott International and Inc. have a grade of B. For those who focus solely on a company’s momentum, further research will need to be conducted into both companies to see if they fit your individual needs as an investor.

Hilton Worldwide Holdings Inc., Marriott International and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Hilton Worldwide Holdings Inc.	HLT	C
Marriott International, Inc.	MAR	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Hilton Worldwide Holdings Inc. has a Earnings Estimate Score of 44, which is Neutral. Marriott International, Inc. has a Earnings Estimate Score of 52, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Hilton Worldwide Holdings Inc., Marriott International or Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Hilton Worldwide Holdings Inc., Marriott International or Inc. is the better investment when it comes to estimate revisions.

Other Hilton Worldwide Holdings Inc., Marriott International and Inc. Grades

In addition to Momentum, Estimate Revisions and Value, A+ Investor also provides grades for Growth and Quality.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Hilton Worldwide Holdings Inc., Marriott International and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Hilton Worldwide Holdings Inc., Marriott International or Inc. Stock?

Overall, Hilton Worldwide Holdings Inc. stock has a Value Score of 16, Momentum Score of 69 and Estimate Revisions Score of 44.

Marriott International, Inc. stock has a Value Score of 17, Momentum Score of 73 and Estimate Revisions Score of 52.

Comparing Hilton Worldwide Holdings Inc., Marriott International and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.