Sifting through countless of stocks in the Food Products industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in The Kraft Heinz Company or The J. M. Smucker Company because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how The Kraft Heinz Company and The J. M. Smucker Company compare based on key financial metrics to determine which better meets your investment needs.

About The Kraft Heinz Company and The J. M. Smucker Company

The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments, sauces, dressings, and spreads; cheese, frozen potato products, and other frozen meals; meal kits, frozen snacks, and pickles; dry packaged desserts, refrigerated ready to eat desserts, and other dessert toppings; ready to drink and powdered beverages, and liquid concentrates; American sliced and recipe cheeses; mainstream coffee, coffee pods, and premium coffee; and cold cuts, bacon, and hot dogs. It offers its products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Capri Sun, Maxwell House, Kool-Aid, Jell-O, ABC, Master, Quero, Golden Circle, Wattie’s, Pudliszki, and Plasmon brands, as well as Bagel Bites, Claussen, A1, and Cool Whip. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and various e-commerce platforms and retailers. The company has a strategic partnership with the National Football League. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.

The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. The company operates through five segments: U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, Sweet Baked Snacks, and Away From Home. It offers coffee, sweet baked goods, pet snacks, frozen handheld products, peanut butter, cat and dog food, fruit and specialty spreads, cookies, frozen sandwiches and snacks, hot beverages, portion control products, toppings and syrups, baking mixes and ingredients, and flour. The company provides its products under the Folgers, Café Bustelo, Dunkin’, Jif, Smucker’s, Uncrustables, Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Hostess, and 1850 brand names. It sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, distributors, drug stores, military commissaries, mass merchandisers, supermarket chains, national mass retailers, convenience stores, vending channels, and foodservice distributors and operators. The J. M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.

Latest Food Products and The Kraft Heinz Company, The J. M. Smucker Company Stock News

As of September 1, 2026, The Kraft Heinz Company had a $30.7 billion market capitalization, compared to the Food Products median of $1.7 million. The Kraft Heinz Company’s stock is up 8.4% in 2026, up 6% in the previous five trading days and down 7.51% in the past year.

Currently, The Kraft Heinz Company does not have a price-earnings ratio. The Kraft Heinz Company’s trailing 12-month revenue is $24.9 billion with a -13.6% net profit margin. Year-over-year quarterly sales growth most recently was -1.4%. Analysts expect adjusted earnings to reach $2.052 per share for the current fiscal year. The Kraft Heinz Company currently has a 6.2% dividend yield.

As of September 1, 2026, The J. M. Smucker Company had a $14.0 billion market cap, putting it in the 82nd percentile of all stocks. The J. M. Smucker Company’s stock is up 35% in 2026, up 0.9% in the previous five trading days and up 18.92% in the past year.

Currently, The J. M. Smucker Company’s price-earnings ratio is 61.2. The J. M. Smucker Company’s trailing 12-month revenue is $9.2 billion with a 2.5% net profit margin. Year-over-year quarterly sales growth most recently was 5.0%. Analysts expect adjusted earnings to reach $10.689 per share for the current fiscal year. The J. M. Smucker Company currently has a 3.4% dividend yield.

How We Compare The Kraft Heinz Company and The J. M. Smucker Company Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at The Kraft Heinz Company and The J. M. Smucker Company’s stock grades to see how they measure up against one another.

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The Kraft Heinz Company and The J. M. Smucker Company Growth Grades

Company	Ticker	Growth
The Kraft Heinz Company	KHC	D
The J. M. Smucker Company	SJM	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

The Kraft Heinz Company has a Growth Score of 25, which is Weak. The J. M. Smucker Company has a Growth Score of 56, which is Average.

The Growth Stock Winner: No Clear Winner

Neither The Kraft Heinz Company or The J. M. Smucker Company has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if The Kraft Heinz Company or The J. M. Smucker Company is the better investment when it comes to sustainable growth.

The Kraft Heinz Company and The J. M. Smucker Company’s Momentum Grades

Company	Ticker	Momentum
The Kraft Heinz Company	KHC	C
The J. M. Smucker Company	SJM	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

The Kraft Heinz Company has a Momentum Score of 49, which is Average. The J. M. Smucker Company has a Momentum Score of 76, which is Strong.

The Momentum Grade Winner: The J. M. Smucker Company

As you can clearly see from the Momentum Grade breakdown above, The J. M. Smucker Company is considered to have stronger momentum compared to The Kraft Heinz Company. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, The J. M. Smucker Company could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

The Kraft Heinz Company and The J. M. Smucker Company’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
The Kraft Heinz Company	KHC	C
The J. M. Smucker Company	SJM	A

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

The Kraft Heinz Company has a Earnings Estimate Score of 56, which is Neutral. The J. M. Smucker Company has a Earnings Estimate Score of 83, which is Very Positive.

The Earnings Estimate Revisions Grade Winner: The J. M. Smucker Company

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, The J. M. Smucker Company has a better Earnings Estimate Revisions Grade than The Kraft Heinz Company. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, The J. M. Smucker Company could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other The Kraft Heinz Company and The J. M. Smucker Company Grades

In addition to Estimate Revisions, Growth and Momentum, A+ Investor also provides grades for Value and Quality.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether The Kraft Heinz Company and The J. M. Smucker Company pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, The Kraft Heinz Company or The J. M. Smucker Company Stock?

Overall, The Kraft Heinz Company stock has a Growth Score of 25, Momentum Score of 49 and Estimate Revisions Score of 56.

The J. M. Smucker Company stock has a Growth Score of 56, Momentum Score of 76 and Estimate Revisions Score of 83.

Comparing The Kraft Heinz Company and The J. M. Smucker Company’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.