Which Is a Better Investment, Electrolux AB (ADR) or Newell Brands Inc Stock?

By Jenna Brashear
September 17, 2026
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Sifting through countless of stocks in the Household Durables industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ) compare based on key financial metrics to determine which better meets your investment needs.

About Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ)

Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer’s, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands. It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.

AB Electrolux (publ), together with its subsidiaries, develops, manufactures, and sells household appliances. The company offers a range of appliances, such as refrigerators, freezers, cookers, dishwashers, dryers, washing machines, air-conditioners, microwave ovens, vacuum cleaners, water heaters, heat pumps, and other small domestic appliances, as well as consumables and accessories. It also provides hobs, ovens, hoods, and tumble dryers. In addition, the company offers product installation, repair, and maintenance services. It provides its products under the Electrolux, AEG, and Frigidaire brand names through retailers, buying groups, independent stores, and direct to consumers. It operates in the United States, Brazil, Germany, Australia, Canada, Switzerland, the United Kingdom, Italy, France, Sweden, and internationally. AB Electrolux (publ) was founded in 1901 and is headquartered in Stockholm, Sweden.

AB Electrolux (publ), together with its subsidiaries, develops, manufactures, and sells household appliances. The company offers a range of appliances, such as refrigerators, freezers, cookers, dishwashers, dryers, washing machines, air-conditioners, microwave ovens, vacuum cleaners, water heaters, heat pumps, and other small domestic appliances, as well as consumables and accessories. It also provides hobs, ovens, hoods, and tumble dryers. In addition, the company offers product installation, repair, and maintenance services. It provides its products under the Electrolux, AEG, and Frigidaire brand names through retailers, buying groups, independent stores, and direct to consumers. It operates in the United States, Brazil, Germany, Australia, Canada, Switzerland, the United Kingdom, Italy, France, Sweden, and internationally. AB Electrolux (publ) was founded in 1901 and is headquartered in Stockholm, Sweden.

Latest Household Durables and Newell Brands Inc., AB Electrolux (publ) Stock News

As of September 17, 2026, Newell Brands Inc. had a $2.4 billion market capitalization, compared to the Household Durables median of $1.6 million. Newell Brands Inc.’s stock is up 50.8% in 2026, down 4.4% in the previous five trading days and down 4.27% in the past year.

Currently, Newell Brands Inc. does not have a price-earnings ratio. Newell Brands Inc.’s trailing 12-month revenue is $7.2 billion with a -3.0% net profit margin. Year-over-year quarterly sales growth most recently was 3.0%. Analysts expect adjusted earnings to reach $0.760 per share for the current fiscal year. Newell Brands Inc. currently has a 5.0% dividend yield.

As of September 17, 2026, AB Electrolux (publ) had a $2.2 billion market cap, putting it in the 55th percentile of all stocks. AB Electrolux (publ)’s stock is down 60.4% in 2026, down 1.8% in the previous five trading days and down 57.08% in the past year.

Currently, AB Electrolux (publ) does not have a price-earnings ratio. AB Electrolux (publ)’s trailing 12-month revenue is $13.3 billion with a -1.1% net profit margin. As of September 17, 2026, AB Electrolux (publ) has not reported significant year-over-year quarterly sales. Analysts expect adjusted earnings to reach $0.537 per share for the current fiscal year. AB Electrolux (publ) does not currently pay a dividend.

How We Compare Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ) Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ)’s stock grades to see how they measure up against one another.

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Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ) Growth Grades

Company Ticker Growth
Newell Brands Inc. NWL F
AB Electrolux (publ) ELUXY F
AB Electrolux (publ) ELUXY F

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Newell Brands Inc. has a Growth Score of 5, which is Very Weak. AB Electrolux (publ) has a Growth Score of 9, which is Very Weak. AB Electrolux (publ) has a Growth Score of 9, which is Very Weak.

The Growth Stock Winner: No Clear Winner

Neither Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) is the better investment when it comes to sustainable growth.

Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ)’s Quality Grades

Company Ticker Quality
Newell Brands Inc. NWL C
AB Electrolux (publ) ELUXY D
AB Electrolux (publ) ELUXY D

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Newell Brands Inc. has a Quality Score of 58, which is Average. AB Electrolux (publ) has a Quality Score of 29, which is Weak. AB Electrolux (publ) has a Quality Score of 29, which is Weak.

The Quality Stock Winner: No Clear Winner

Neither Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) has a high enough Quality Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) is the better investment when it comes to quality.

Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ)’s Momentum Grades

Company Ticker Momentum
Newell Brands Inc. NWL C
AB Electrolux (publ) ELUXY F
AB Electrolux (publ) ELUXY F

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Newell Brands Inc. has a Momentum Score of 59, which is Average. AB Electrolux (publ) has a Momentum Score of 9, which is Very Weak. AB Electrolux (publ) has a Momentum Score of 9, which is Very Weak.

The Momentum Stock Winner: No Clear Winner

Neither Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) is the better investment when it comes to momentum.

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Other Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ) Grades

In addition to Quality, Momentum and Growth, A+ Investor also provides grades for Value and Estimate Revisions.

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Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ) pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Newell Brands Inc., AB Electrolux (publ) or AB Electrolux (publ) Stock?

Overall, Newell Brands Inc. stock has a Growth Score of 5, Momentum Score of 59 and Quality Score of 58.

AB Electrolux (publ) stock has a Growth Score of 9, Momentum Score of 9 and Quality Score of 29.

AB Electrolux (publ) stock has a Growth Score of 9, Momentum Score of 9 and Quality Score of 29.

Comparing Newell Brands Inc., AB Electrolux (publ) and AB Electrolux (publ)’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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