Which Is a Better Investment, Hilton Grand Vacations Inc or Marriott Vacations Worldwide Corp Stock?

By Cynthia McLaughlin
June 19, 2026
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Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Marriott Vacations Worldwide Corporation or Hilton Grand Vacations Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc.

Marriott Vacations Worldwide Corporation, a vacation company, engages in vacation ownership, exchange, rental, and resort and property management, along with related businesses, products and services in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, finances, rents, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing for consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.

Hilton Grand Vacations Inc. develops, markets, sells, manages, and operates the resorts, timeshare plans, and ancillary reservation services under the Hilton Grand Vacations brand in the United States, Japan, and Europe. The company operates through two segments: Real Estate Sales and Financing, and Resort Operations and Club Management segments. The Real Estate Sales and Financing segment market and sells the VOIs, and source VOIs through fee-for-service agreements; and provides consumer financing and services loans. The Resort Operations and Club Management segment manages and operates the clubs which provides exchange, leisure travel, and reservation services, as well as engages in the rental of inventory made available due to ownership exchanges through its club programs, and provides ancillary services including food and beverage, retail and spa at timeshare properties. Hilton Grand Vacations Inc. was founded in 1992 and is headquartered in Orlando, Florida.

Latest Hotels, Restaurants & Leisure and Marriott Vacations Worldwide Corporation, Hilton Grand Vacations Inc. Stock News

As of June 18, 2026, Marriott Vacations Worldwide Corporation had a $3.4 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Marriott Vacations Worldwide Corporation’s stock is up 69.8% in 2026, up 4.9% in the previous five trading days and up 44.07% in the past year.

Currently, Marriott Vacations Worldwide Corporation does not have a price-earnings ratio. Marriott Vacations Worldwide Corporation’s trailing 12-month revenue is $3.3 billion with a -10.3% net profit margin. Year-over-year quarterly sales growth most recently was 0.0%. Analysts expect adjusted earnings to reach $7.513 per share for the current fiscal year. Marriott Vacations Worldwide Corporation currently has a 3.3% dividend yield.

As of June 18, 2026, Hilton Grand Vacations Inc. had a $4.2 billion market cap, putting it in the 65th percentile of all stocks. Hilton Grand Vacations Inc.’s stock is up 17.8% in 2026, up 3.8% in the previous five trading days and up 33.73% in the past year.

Currently, Hilton Grand Vacations Inc.’s price-earnings ratio is 28.6. Hilton Grand Vacations Inc.’s trailing 12-month revenue is $4.6 billion with a 3.5% net profit margin. Year-over-year quarterly sales growth most recently was 11.9%. Analysts expect adjusted earnings to reach $5.480 per share for the current fiscal year. Hilton Grand Vacations Inc. does not currently pay a dividend.

How We Compare Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc.’s stock grades to see how they measure up against one another.

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Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. Stock Value Grades

Company Ticker Value
Marriott Vacations Worldwide Corporation VAC B
Hilton Grand Vacations Inc. HGV B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Marriott Vacations Worldwide Corporation has a Value Score of 71, which is Value. Hilton Grand Vacations Inc. has a Value Score of 61, which is Value.

The Value Stock Winner: It’s a Tie!

Looking at the Value Grade breakdown above, both Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. have a Value Grade of B. For investors who focus solely on a company’s valuation, you will need to conduct further research into both of these companies’ other metrics to see if they could be good additions to your portfolio. It’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc.’s Quality Grades

Company Ticker Quality
Marriott Vacations Worldwide Corporation VAC C
Hilton Grand Vacations Inc. HGV B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Marriott Vacations Worldwide Corporation has a Quality Score of 56, which is Average. Hilton Grand Vacations Inc. has a Quality Score of 64, which is Strong.

The Quality Grade Winner: Hilton Grand Vacations Inc.

As you can clearly see from the Quality Grade breakdown above, Hilton Grand Vacations Inc. has a better overall quality grade than Marriott Vacations Worldwide Corporation. For investors who are looking for companies with higher quality than others in the same industry, Hilton Grand Vacations Inc. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc.’s Momentum Grades

Company Ticker Momentum
Marriott Vacations Worldwide Corporation VAC B
Hilton Grand Vacations Inc. HGV B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Marriott Vacations Worldwide Corporation has a Momentum Score of 80, which is Strong. Hilton Grand Vacations Inc. has a Momentum Score of 71, which is Strong.

The Momentum Grade Winner: It’s a Tie!

Looking at the Momentum Grade breakdown above, both Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. have a grade of B. For those who focus solely on a company’s momentum, further research will need to be conducted into both companies to see if they fit your individual needs as an investor.

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Other Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. Grades

In addition to Momentum, Value and Quality, A+ Investor also provides grades for Growth and Estimate Revisions.

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Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Marriott Vacations Worldwide Corporation or Hilton Grand Vacations Inc. Stock?

Overall, Marriott Vacations Worldwide Corporation stock has a Value Score of 71, Momentum Score of 80 and Quality Score of 56.

Hilton Grand Vacations Inc. stock has a Value Score of 61, Momentum Score of 71 and Quality Score of 64.

Comparing Marriott Vacations Worldwide Corporation and Hilton Grand Vacations Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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