Sifting through countless of stocks in the Specialized REITs industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in OUTFRONT Media Inc. or Lamar Advertising Company because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how OUTFRONT Media Inc. and Lamar Advertising Company compare based on key financial metrics to determine which better meets your investment needs.

About OUTFRONT Media Inc. and Lamar Advertising Company

OUTFRONT Media Inc. is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it’s defining a new era of in-real-life marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact. OUTFRONT Media Inc. was established in 2013 and was incorporated in Maryland.

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.

Latest Specialized REITs and OUTFRONT Media Inc., Lamar Advertising Company Stock News

As of September 2, 2026, OUTFRONT Media Inc. had a $5.2 billion market capitalization, compared to the Specialized REITs median of $7.5 million. OUTFRONT Media Inc.’s stock is up 22.3% in 2026, down 2% in the previous five trading days and up 60.25% in the past year.

Currently, OUTFRONT Media Inc.’s price-earnings ratio is 21.5. OUTFRONT Media Inc.’s trailing 12-month revenue is $1.9 billion with a 12.7% net profit margin. Year-over-year quarterly sales growth most recently was 13.5%. Analysts expect adjusted earnings to reach $1.395 per share for the current fiscal year. OUTFRONT Media Inc. currently has a 4.5% dividend yield.

As of September 2, 2026, Lamar Advertising Company had a $15.4 billion market cap, putting it in the 83rd percentile of all stocks. Lamar Advertising Company’s stock is up 19.9% in 2026, up 0.7% in the previous five trading days and up 21.14% in the past year.

Currently, Lamar Advertising Company’s price-earnings ratio is 27.7. Lamar Advertising Company’s trailing 12-month revenue is $2.3 billion with a 23.9% net profit margin. Year-over-year quarterly sales growth most recently was 6.5%. Analysts expect adjusted earnings to reach $5.918 per share for the current fiscal year. Lamar Advertising Company currently has a 4.4% dividend yield.

How We Compare OUTFRONT Media Inc. and Lamar Advertising Company Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at OUTFRONT Media Inc. and Lamar Advertising Company’s stock grades to see how they measure up against one another.

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OUTFRONT Media Inc. and Lamar Advertising Company Growth Grades

Company	Ticker	Growth
OUTFRONT Media Inc.	OUT	A
Lamar Advertising Company	LAMR	A

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

OUTFRONT Media Inc. has a Growth Score of 100, which is Very Strong. Lamar Advertising Company has a Growth Score of 100, which is Very Strong.

The Growth Grade Winner: It’s a Tie!

Looking at the Growth Grade breakdown above, both OUTFRONT Media Inc. and Lamar Advertising Company have a grade of A. For investors who focus solely on a company’s upward growth, further research should be conducted into both companies’ other financial metrics before deciding whether to invest.

OUTFRONT Media Inc. and Lamar Advertising Company’s Quality Grades

Company	Ticker	Quality
OUTFRONT Media Inc.	OUT	B
Lamar Advertising Company	LAMR	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

OUTFRONT Media Inc. has a Quality Score of 64, which is Strong. Lamar Advertising Company has a Quality Score of 74, which is Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both OUTFRONT Media Inc. and Lamar Advertising Company have a grade of B. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

OUTFRONT Media Inc. and Lamar Advertising Company’s Momentum Grades

Company	Ticker	Momentum
OUTFRONT Media Inc.	OUT	B
Lamar Advertising Company	LAMR	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

OUTFRONT Media Inc. has a Momentum Score of 71, which is Strong. Lamar Advertising Company has a Momentum Score of 52, which is Average.

The Momentum Grade Winner: OUTFRONT Media Inc.

As you can clearly see from the Momentum Grade breakdown above, OUTFRONT Media Inc. is considered to have stronger momentum compared to Lamar Advertising Company. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, OUTFRONT Media Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other OUTFRONT Media Inc. and Lamar Advertising Company Grades

In addition to Growth, Momentum and Quality, A+ Investor also provides grades for Value and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether OUTFRONT Media Inc. and Lamar Advertising Company pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, OUTFRONT Media Inc. or Lamar Advertising Company Stock?

Overall, OUTFRONT Media Inc. stock has a Growth Score of 100, Momentum Score of 71 and Quality Score of 64.

Lamar Advertising Company stock has a Growth Score of 100, Momentum Score of 52 and Quality Score of 74.

Comparing OUTFRONT Media Inc. and Lamar Advertising Company’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.