Sifting through countless of stocks in the Household Products industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Colgate-Palmolive Company or Kimberly-Clark Corporation because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Colgate-Palmolive Company and Kimberly-Clark Corporation compare based on key financial metrics to determine which better meets your investment needs.

About Colgate-Palmolive Company and Kimberly-Clark Corporation

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline, and Suavitel brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill’s Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill’s Prescription Diet brand; and a fresh pet food sold to pet specialty and other retailers in Australia under Prime100 brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates in two segments, North America and International Personal Care. The North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, Goodnites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall , and other brand names. Its International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend, and other brand names. The company sells its household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce. It also sells its professional use products through distributors, directly to manufacturing, lodging, office building, food service, and high-volume public facilities, and through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

Latest Household Products and Colgate-Palmolive Company, Kimberly-Clark Corporation Stock News

As of May 12, 2026, Colgate-Palmolive Company had a $70.0 billion market capitalization, compared to the Household Products median of $5.7 million. Colgate-Palmolive Company’s stock is up 10.8% in 2026, down 0.7% in the previous five trading days and down 2.64% in the past year.

Currently, Colgate-Palmolive Company’s price-earnings ratio is 33.9. Colgate-Palmolive Company’s trailing 12-month revenue is $20.8 billion with a 10.0% net profit margin. Year-over-year quarterly sales growth most recently was 8.4%. Analysts expect adjusted earnings to reach $3.811 per share for the current fiscal year. Colgate-Palmolive Company currently has a 2.4% dividend yield.

As of May 12, 2026, Kimberly-Clark Corporation had a $32.3 billion market cap, putting it in the 90th percentile of all stocks. Kimberly-Clark Corporation’s stock is down 2.8% in 2026, down 1.2% in the previous five trading days and down 26.84% in the past year.

Currently, Kimberly-Clark Corporation’s price-earnings ratio is 18.8. Kimberly-Clark Corporation’s trailing 12-month revenue is $16.6 billion with a 12.8% net profit margin. Year-over-year quarterly sales growth most recently was 2.7%. Analysts expect adjusted earnings to reach $7.539 per share for the current fiscal year. Kimberly-Clark Corporation currently has a 5.3% dividend yield.

How We Compare Colgate-Palmolive Company and Kimberly-Clark Corporation Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Colgate-Palmolive Company and Kimberly-Clark Corporation’s stock grades to see how they measure up against one another.

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Colgate-Palmolive Company and Kimberly-Clark Corporation Stock Value Grades

Company	Ticker	Value
Colgate-Palmolive Company	CL	D
Kimberly-Clark Corporation	KMB	D

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Colgate-Palmolive Company has a Value Score of 21, which is Expensive. Kimberly-Clark Corporation has a Value Score of 32, which is Expensive.

The Value Stock Winner: No Clear Winner

Neither Colgate-Palmolive Company or Kimberly-Clark Corporation has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Colgate-Palmolive Company or Kimberly-Clark Corporation is the better investment when it comes to value.

Colgate-Palmolive Company and Kimberly-Clark Corporation’s Momentum Grades

Company	Ticker	Momentum
Colgate-Palmolive Company	CL	D
Kimberly-Clark Corporation	KMB	F

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Colgate-Palmolive Company has a Momentum Score of 36, which is Weak. Kimberly-Clark Corporation has a Momentum Score of 20, which is Very Weak.

The Momentum Stock Winner: No Clear Winner

Neither Colgate-Palmolive Company or Kimberly-Clark Corporation has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Colgate-Palmolive Company or Kimberly-Clark Corporation is the better investment when it comes to momentum.

Colgate-Palmolive Company and Kimberly-Clark Corporation’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Colgate-Palmolive Company	CL	C
Kimberly-Clark Corporation	KMB	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Colgate-Palmolive Company has a Earnings Estimate Score of 53, which is Neutral. Kimberly-Clark Corporation has a Earnings Estimate Score of 48, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Colgate-Palmolive Company or Kimberly-Clark Corporation has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Colgate-Palmolive Company or Kimberly-Clark Corporation is the better investment when it comes to estimate revisions.

Other Colgate-Palmolive Company and Kimberly-Clark Corporation Grades

In addition to Momentum, Estimate Revisions and Value, A+ Investor also provides grades for Growth and Quality.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Colgate-Palmolive Company and Kimberly-Clark Corporation pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Colgate-Palmolive Company or Kimberly-Clark Corporation Stock?

Overall, Colgate-Palmolive Company stock has a Value Score of 21, Momentum Score of 36 and Estimate Revisions Score of 53.

Kimberly-Clark Corporation stock has a Value Score of 32, Momentum Score of 20 and Estimate Revisions Score of 48.

Comparing Colgate-Palmolive Company and Kimberly-Clark Corporation’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.