Which Is a Better Investment, Hyatt Hotels Corporation or Marriott Vacations Worldwide Corp Stock?

By Jenna Brashear
September 06, 2026
Large versus logo comparing two stocks in the same industry
Featured Tickers:
H VAC

Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Marriott Vacations Worldwide Corporation or Hyatt Hotels Corporation because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation compare based on key financial metrics to determine which better meets your investment needs.

About Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation

Marriott Vacations Worldwide Corporation, a vacation company, engages in vacation ownership, exchange, rental, and resort and property management, along with related businesses, products and services in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, finances, rents, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing for consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.

Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments. The company develops, owns, operates, manages, franchises, leases, and licenses a portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, and other forms of residential and vacation units. It operates its properties under the Park Hyatt, Alila, Miraval, Impression by Secrets, The Unbound Collection by Hyatt, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, Me and All Hotels, Zoëtry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas, Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, Hyatt, Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select, and UrCove brands. The company also offers Homes & Hideaways by World of Hyatt, a short-term vacation rental platform that features direct booking for short-term private home rentals in the United States, as well as distribution and destination management services; and World of Hyatt loyalty program, which allows rewards points to be redeemed for hotel nights and other rewards. It serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers. Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.

Latest Hotels, Restaurants & Leisure and Marriott Vacations Worldwide Corporation, Hyatt Hotels Corporation Stock News

As of September 4, 2026, Marriott Vacations Worldwide Corporation had a $3.7 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Marriott Vacations Worldwide Corporation’s stock is up 84.8% in 2026, down 3.2% in the previous five trading days and up 35.27% in the past year.

Currently, Marriott Vacations Worldwide Corporation does not have a price-earnings ratio. Marriott Vacations Worldwide Corporation’s trailing 12-month revenue is $3.4 billion with a -9.8% net profit margin. Year-over-year quarterly sales growth most recently was 9.7%. Analysts expect adjusted earnings to reach $8.629 per share for the current fiscal year. Marriott Vacations Worldwide Corporation currently has a 3.0% dividend yield.

As of September 4, 2026, Hyatt Hotels Corporation had a $15.6 billion market cap, putting it in the 83rd percentile of all stocks. Hyatt Hotels Corporation’s stock is up 3.4% in 2026, down 3.7% in the previous five trading days and up 14.16% in the past year.

Currently, Hyatt Hotels Corporation’s price-earnings ratio is 199.8. Hyatt Hotels Corporation’s trailing 12-month revenue is $3.4 billion with a 2.3% net profit margin. Year-over-year quarterly sales growth most recently was -6.6%. Analysts expect adjusted earnings to reach $3.584 per share for the current fiscal year. Hyatt Hotels Corporation currently has a 0.4% dividend yield.

How We Compare Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation’s stock grades to see how they measure up against one another.

Learn more about A+ Investor here!

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation Growth Grades

Company Ticker Growth
Marriott Vacations Worldwide Corporation VAC A
Hyatt Hotels Corporation H C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Marriott Vacations Worldwide Corporation has a Growth Score of 83, which is Very Strong. Hyatt Hotels Corporation has a Growth Score of 59, which is Average.

The Growth Grade Winner: Marriott Vacations Worldwide Corporation

As you can clearly see from the Growth Grade breakdown above, Marriott Vacations Worldwide Corporation has a more attractive growth grade than Hyatt Hotels Corporation. For investors who focus solely on how a company is growing relative to other companies in the same industry, Marriott Vacations Worldwide Corporation could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation’s Quality Grades

Company Ticker Quality
Marriott Vacations Worldwide Corporation VAC C
Hyatt Hotels Corporation H B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Marriott Vacations Worldwide Corporation has a Quality Score of 59, which is Average. Hyatt Hotels Corporation has a Quality Score of 72, which is Strong.

The Quality Grade Winner: Hyatt Hotels Corporation

As you can clearly see from the Quality Grade breakdown above, Hyatt Hotels Corporation has a better overall quality grade than Marriott Vacations Worldwide Corporation. For investors who are looking for companies with higher quality than others in the same industry, Hyatt Hotels Corporation could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation’s Estimate Revisions Grades

Company Ticker Earnings Estimate
Marriott Vacations Worldwide Corporation VAC B
Hyatt Hotels Corporation H C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Marriott Vacations Worldwide Corporation has a Earnings Estimate Score of 66, which is Positive. Hyatt Hotels Corporation has a Earnings Estimate Score of 43, which is Neutral.

The Earnings Estimate Revisions Grade Winner: Marriott Vacations Worldwide Corporation

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Marriott Vacations Worldwide Corporation has a better Earnings Estimate Revisions Grade than Hyatt Hotels Corporation. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Marriott Vacations Worldwide Corporation could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Don’t Forget Your Free Special Report on How A+ Grades Can Help You Make Investment Decisions

Other Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation Grades

In addition to Quality, Growth and Estimate Revisions, A+ Investor also provides grades for Value and Momentum.

AAII Platinum Banner

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Marriott Vacations Worldwide Corporation or Hyatt Hotels Corporation Stock?

Overall, Marriott Vacations Worldwide Corporation stock has a Growth Score of 83, Estimate Revisions Score of 66 and Quality Score of 59.

Hyatt Hotels Corporation stock has a Growth Score of 59, Estimate Revisions Score of 43 and Quality Score of 72.

Comparing Marriott Vacations Worldwide Corporation and Hyatt Hotels Corporation’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



Find New Stock Opportunities With Included With AAII Platinum
O'Shaughnessy Tiny Titans
Screen:
23.7%
Annual Gain Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.