Which Is a Better Investment, Bilibili Inc - ADR or Ziff Davis Inc Stock?

By Jenna Brashear
September 08, 2026
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Sifting through countless of stocks in the Interactive Media & Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Ziff Davis, Inc. or Bilibili Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Ziff Davis, Inc. and Bilibili Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Ziff Davis, Inc. and Bilibili Inc.

Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. It offers online resources for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; VoucherCodes; Offers.com, a coupon and deals website; and event based properties, includes BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment platforms under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Speedtest, Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Mom 2.0, Emma’s Diary, Medpage Today, and What to Expect brands. In addition, it offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, Full Contact, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. The company was incorporated in 2014 and is headquartered in New York, New York.

Bilibili Inc. provides online entertainment services for the young generations in the People’s Republic of China. It offers a range of digital content, including professional user generated videos (PUGV), mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, comics on Bilibili Comic, PUGV content in fan charging program and premium courses, and Bilibili premium courses and community-based avatar decoration. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

Latest Interactive Media & Services and Ziff Davis, Inc., Bilibili Inc. Stock News

As of September 4, 2026, Ziff Davis, Inc. had a $1.9 billion market capitalization, compared to the Interactive Media & Services median of $633.1 million. Ziff Davis, Inc.’s stock is NA in 2026, NA in the previous five trading days and up 49.09% in the past year.

Currently, Ziff Davis, Inc. does not have a price-earnings ratio. Ziff Davis, Inc.’s trailing 12-month revenue is $1.4 billion with a 44.7% net profit margin. Year-over-year quarterly sales growth most recently was -2.7%. Analysts expect adjusted earnings to reach $5.128 per share for the current fiscal year. Ziff Davis, Inc. does not currently pay a dividend.

Currently, Bilibili Inc.’s price-earnings ratio is 30.0. Bilibili Inc.’s trailing 12-month revenue is $4.6 billion with a 4.9% net profit margin. Year-over-year quarterly sales growth most recently was 14.1%. Analysts expect adjusted earnings to reach $1.016 per share for the current fiscal year. Bilibili Inc. does not currently pay a dividend.

How We Compare Ziff Davis, Inc. and Bilibili Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Ziff Davis, Inc. and Bilibili Inc.’s stock grades to see how they measure up against one another.

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Ziff Davis, Inc. and Bilibili Inc. Stock Value Grades

Company Ticker Value
Ziff Davis, Inc. ZD A
Bilibili Inc. BILI B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Ziff Davis, Inc. has a Value Score of 98, which is Deep Value. Bilibili Inc. has a Value Score of 61, which is Value.

The Value Stock Winner: Ziff Davis, Inc.

As you can clearly see from the Value Grade breakdown above, Ziff Davis, Inc. is considered to have better value than Bilibili Inc.. For investors who focus solely on a company’s valuation, Ziff Davis, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Ziff Davis, Inc. and Bilibili Inc.’s Momentum Grades

Company Ticker Momentum
Ziff Davis, Inc. ZD B
Bilibili Inc. BILI F

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Ziff Davis, Inc. has a Momentum Score of 77, which is Strong. Bilibili Inc. has a Momentum Score of 19, which is Very Weak.

The Momentum Grade Winner: Ziff Davis, Inc.

As you can clearly see from the Momentum Grade breakdown above, Ziff Davis, Inc. is considered to have stronger momentum compared to Bilibili Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Ziff Davis, Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Ziff Davis, Inc. and Bilibili Inc.’s Estimate Revisions Grades

Company Ticker Earnings Estimate
Ziff Davis, Inc. ZD C
Bilibili Inc. BILI D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Ziff Davis, Inc. has a Earnings Estimate Score of 56, which is Neutral. Bilibili Inc. has a Earnings Estimate Score of 34, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Ziff Davis, Inc. or Bilibili Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Ziff Davis, Inc. or Bilibili Inc. is the better investment when it comes to estimate revisions.

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Other Ziff Davis, Inc. and Bilibili Inc. Grades

In addition to Value, Estimate Revisions and Momentum, A+ Investor also provides grades for Growth and Quality.

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Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Ziff Davis, Inc. and Bilibili Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Ziff Davis, Inc. or Bilibili Inc. Stock?

Overall, Ziff Davis, Inc. stock has a Value Score of 98, Momentum Score of 77 and Estimate Revisions Score of 56.

Bilibili Inc. stock has a Value Score of 61, Momentum Score of 19 and Estimate Revisions Score of 34.

Comparing Ziff Davis, Inc. and Bilibili Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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